Hugo & Victor is a Parisian pastry shop for which Camille Gabarra created the visual identity. Hugues Pouget, the chef and founder, then asked vrai studio the release of his book, published by Éditions de La Martinière.

The project encompasses art direction, styling, and photography: several days of photo shoots dedicated to pastries, materials, techniques, and carefully crafted setups. No artifice. Each image begins with the object itself—its texture, its precision, and the light it deserves. Food photography is a discipline of interpretation: it does not merely reproduce; it offers a perspective. This project brings together two aspects of vrai studio work: an intimate understanding of the Hugo & Victor brand and mastery of high-level culinary photography direction.

Art Direction, Styling, and Photography: Camille Gabarra