- Art Direction
- Rebranding
- Brand story
- Brand identity
- Manufacturing management
- Signage
- Photography
A four-speed identity: the family garage logo for stationery and the garage facade; the iconic badge, an absolute identity target riveted to the rear of restored Land Rovers; the EFC banner, the authentic signature of the garage specializing in the made-in-France restoration of Land Rover Classics; the crazy elephant as a work of art painted on the garage's main wall.
Iconic, handmade, cold-enameled badges
Elephant Factory Classic is a family-run workshop specializing in the complete restoration of classic Land Rovers, bolt by bolt. Jean-François Saulières and his sons Thomas and Raphaël offer a full vehicle restoration, a rare service that deserved a brand identity to match.
The brief entrusted to vrai studio starts from a simple observation: the existing identity did not do justice to the precision and high standards of the work. The creative answer is a mascot, a pink elephant whose trunk turns into a wrench, a direct metaphor for the trade. The symbol is strong, memorable and instantly recognizable. The key deliverable is a physical plaque fixed to the rear of restored vehicles, certifying that the work was carried out by Elephant Factory Classic. The accompanying photography supports the brand, notably with an image created for an advertisement published in a specialist magazine.
Art Direction and Photography: Camille Gabarra
Two conceptual images were created using generative AI (Midjourney), under vrai studio’s art direction.
