Visual Identity, View 6 — Elephant Factory Classic EFC Branding · A Real Studio
Visual Identity Showcase, View 8 — Elephant Factory Classic EFC Branding · A Real Studio
  • Art Direction
  • Brand story
  • Brand identity
  • Manufacturing management
  • Signage
  • Photography

A four-speed identity: the family garage logo for stationery and the garage facade; the iconic badge, an absolute identity target riveted to the rear of restored Land Rovers; the EFC banner, the authentic signature of the garage specializing in the made-in-France restoration of Land Rover Classics; the crazy elephant as a work of art painted on the garage's main wall.

Visual Identity Portfolio, View 11 — Elephant Factory Classic EFC Branding · True Studio
Visual Identity Portfolio, View 19 — Elephant Factory Classic EFC Branding · True Studio

ICONIC BADGE

Proudly presented by Jean-François Saulières, garage founder

Visual Identity — Branding: Elephant Factory Classic EFC · A Real Studio
Visual Identity, View 3 — Elephant Factory Classic EFC Branding · A Real Studio
Visual Identity Profile — Branding: Elephant Factory Classic (EFC) · A True Studio
Visual Identity Showcase, View 22 — Elephant Factory Classic EFC Branding · A Real Studio
Visual Identity, View 9 — Elephant Factory Classic EFC Branding · A Real Studio
Visual Identity, View 1 — Elephant Factory Classic EFC Branding · A Real Studio

COLORS & TYPOGRAPHY

Complementary tones for an identity that blends heritage and modernity

Visual Identity, View 2 — Elephant Factory Classic EFC Branding · A Real Studio

CUSTOM LETTERING

Script created for the project

Visual Identity Portfolio, View 13 — Elephant Factory Classic EFC Branding · True Studio

STUDY

Sketch of intent

Visual Identity Showcase, View 14 — Elephant Factory Classic EFC Branding · A Real Studio

TRICOLOR FLAG

The garage's final banner

Visual Identity Showcase, View 2 — Elephant Factory Classic EFC Branding · A True Studio
Visual Identity Profile — Branding: Elephant Factory Classic (EFC) · A True Studio
Visual Identity — Branding: Elephant Factory Classic EFC · A Real Studio
Visual Identity — Branding: Elephant Factory Classic EFC · A Real Studio

Iconic, handmade, cold-enameled badges

Visual Identity — Branding: Elephant Factory Classic EFC · A Real Studio
Visual Identity Profile — Branding: Elephant Factory Classic (EFC) · A True Studio
Visual Identity Showcase, View 10 — Elephant Factory Classic EFC Branding · A Real Studio

REALIZATION

The first badge in the series by Clément

Visual Identity — Branding: Elephant Factory Classic EFC · A Real Studio
Visual Identity — Branding: Elephant Factory Classic EFC · A Real Studio
Visual Identity — Branding: Elephant Factory Classic EFC · A Real Studio
Visual Identity — Branding: Elephant Factory Classic EFC · A Real Studio
Visual Identity — Branding: Elephant Factory Classic EFC · A Real Studio
Visual Identity — Branding: Elephant Factory Classic EFC · A Real Studio
Mood Board 2 — Elephant Factory Classic EFC Branding · Real Studio

CREATIVE CONCEPT

Visual metaphor: a mechanical elephant

Mood Board 1 — Elephant Factory Classic EFC Branding · Real Studio

UNIVERSITY

What the brand should strive for