Elephant Factory Classic is a family-run workshop specializing in the complete restoration of classic Land Rovers, bolt by bolt. Jean-François Saulières and his sons Thomas and Raphaël offer a full vehicle restoration—a rare service that deserved a brand identity to match.

The project entrusted to vrai studio a simple observation: the existing brand identity did not do justice to the precision and high standards of the work. The creative solution is a mascot—a pink elephant whose trunk transforms into a wrench, a direct metaphor for the trade. The symbol is strong, memorable, and instantly recognizable. The key deliverable is a physical plaque mounted on the rear of refurbished vehicles, certifying that the work was performed by Elephant Factory Classic. The accompanying photography project supports the brand, notably featuring an image created for an advertisement published in a trade magazine.

Art Direction and Photography: Camille Gabarra