- Creative Direction
- Art Direction
- Naming
- Brand story
- Brand identity
- Object design
- Packaging
- Manufacturing management
- Project management
- Photography
- Web design
In the summer of 2024, vrai studio was approached to imagine the identity of a premium olive oil brand. We’re proud of the name we came up with: Olearius. Working alongside the founder ever since, we oversee the creative direction for all of Olearius’s needs in art direction, photography and communications.
Creation of visuals for brand communication. The two iconic worlds in studio and lifestyle for instagram
ŏlĕārĭus: derived from the Latin “oleum” (oil) with the suffix “-arius” (one who does), olearius means “oil maker” or “oil merchant”
It all starts with a wish: to create an olive oil brand from an olive grove acquired in Sardinia. vrai studio guides the project from that initial intention, through naming, positioning and visual identity, all the way to the final production files.
The name Olearius is derived from a Latin root that refers to an oil specialist, an olive oil merchant. It immediately positions the brand as one of knowledge and expertise. The project encompassed naming, the logo, the main monogram and its variations for each product, the typographic style, packaging on a custom-designed bottle developed in collaboration with a glassmaker, the cap, and the carrying bag. Two origins form the basis of the range: Semidana from Sardinia and Aglandau from Provence. The product photography direction combines iconic studio shoots, lifestyle shoots, and product shots on a white background for the online store. vrai studio also designs the website olearius.fr.
Art Direction and Photography: Camille Gabarra
