- Project management
- Creative Direction
- Art Direction
- Brand story
- Brand identity
- Brand vocabulary
- Packaging
- Manufacturing management
- Photography
- Web design
Ange-Joseph Aubert, jeweler to King Louis XVI and Marie Antoinette in 1773, is reborn under the name A–J AUBERT to bring the brand into the modern era. vrai studio reimagines the brand’s identity without betraying its royal heritage. An anglicized name—pronounced “Eï Jii Oburt”—expertly framed period paintings, and a palette of blue and auburn accented with hot-stamped gold: every detail evokes the playful elegance of Versailles.
© Florence Valencourt / Original Soundtrack
Creation of visuals for the brand's communication. Jewelry and roses, Marie-Antoinette's favorite flowers
To capture the soul of 1773, the shoot took place at the Musée Lambinet, a discreet showcase for the forgotten Versailles. Michaela Frino lent her mischievous hand to accompany the brand. Video : Mathieu Palacin
The license acquired by the client belongs to a jewelry brand associated with the French royal court of the 18th century, which had been dormant for decades. Reviving this Parisian jewelry brand required restoring its historical identity without weighing it down, and creating a contemporary visual identity without compromising its uniqueness.
The project entrusted to vrai studio naming, the creation of the logo, monogram, and graphic patterns, as well as all brand materials, including gift boxes, outer boxes, bags, certificates of authenticity, stationery, and correspondence. The combination of serif and sans-serif typefaces ensures readability and absolute uniqueness. The color palette, built around a reddish-brown hue reminiscent of the ermine worn at court and a deep blue, anchors the brand in its history.vrai studio alsovrai studio the photographic production of the jewelry and supports the implementation of the brand identity on the boutique’s website.
Art Direction and Photography: Camille Gabarra
