Digital – Web Design
A brand identity continues to exist online, on a website, and in the content that accompanies it. At vrai studio, digital is not viewed as a separate technical project: the same artistic director who created the brand identity is responsible for bringing it to life on the web, working closely with a partner developer to handle the technical implementation.
Web design
vrai studio a web design agency. The studio works with a partner developer to handle the technical aspects of a website. What vrai studio is artistic direction: translating an existing brand identity—including typography, colors, visual style, and photography—onto a website, so that the digital experience tells the same story as the print and packaging.
A website designed without regard for the brand identity often creates a disconnect that visitors sense, even if they can’t quite put their finger on it: a logo that’s consistent with the packaging, but a website that looks like any other brand’s. At vrai studio, web design always builds on an existing identity, so that the website becomes a faithful extension of it—not a standalone graphic design project.