L’Occitane is shaping a new generation of places where the customer experience is guided by temporary events. Throughout the year’s highlights, Camille Gabarra captures the changing atmosphere of the Marais boutique, its architecture, and its colorful ambiance.
L’Occitane is a Provençal cosmetics brand with 2,000 stores worldwide. vrai studio is commissioned to photograph the brand’s stores in Paris and across France.
The stores photographed include the one on Rue des Francs-Bourgeois in Paris’s Marais district, which has been photographed on several occasions, the one at Châtelet-les-Halles, and the store at the Manosque factory in Provence, a place steeped in the brand’s history, accompanied by a feature on the historic factory. Each photo shoot creates a cohesive image of L’Occitane’s spaces: natural light, materials, display details, and the atmosphere of the locations. These images are intended for the brand’s internal and external communications on an international scale.
Photo: Camille Gabarra