- Project management
- Creative Direction
- Art Direction
- Brand story
- Brand identity
- Packaging
- Manufacturing management
- Photography
- Web design
Florence and Julien Marcoult are independent winemakers deeply rooted in both their land and their values. From their estate on chalky soil in the Marne region, they produce a champagne that reflects their character: precise, unique, and uncompromising. Driven by a desire to fully express themselves, they share their name, their story, and their vision with us. Since 2021, united by a passion for authenticity, we have been supporting them in developing their brand identity, packaging, and photographic direction.
Our mission: to make the brand visible in a highly competitive environment. The keys to this identity: strong, contrasting colors, vineyard green and chalk greige; clear labelling with a neat hierarchy of information.
Champagne M. Marcoult, a family-owned Champagne house founded in 1967, began the transition to the third generation in 2020 with a clear goal: to transform a long-established estate into a distinctive and desirable brand.
The project entrusted to vrai studio the entire brand identity, including naming, logo, monogram, typography, and color palette, as well as packaging for the full product line—labels, caps, neck labels, stoppers, and boxes. The color scheme—vineyard green and the “greige” of the Craillères—deliberately breaks with conventional champagne design conventions. Upon delivery, the impact was immediate: within six months, the house sold the equivalent of a full year’s worth of product. The partnership has naturally continued, encompassing photo shoots at the estate, studio product shots, the website, and print materials. Since 2024, vrai studio the house through an annual partnership.
Art Direction and Photography: Camille Gabarra
