- Art Direction
- Rebranding
- Brand identity
- Naming
A benchmark in equestrian equipment, Flex-on has entrusted us with the redesign of its hexagon into a more breathable sign: Trex-on. Three chevrons accompany the unchanged typography. At the same time, Flex-on is researching and developing its future product: a riding helmet, and has entrusted us with the naming. It will be Armet! In reference to the first closed helmets worn by fifteenth-century knights.
© Flex-on
© Flex-on
© Flex-on
© Flex-on
© Flex-on
© Flex-on
Flex-On is a French brand of equestrian equipment that specializes in manufacturing safety stirrups and helmets for competitive riders and the luxury equestrian market.
The brief entrusted to vrai studio covers the redesign of the logo. The helmet’s name was created by Camille Gabarra.
Art direction: Camille Gabarra