Flex-on logo on a horse — Flex-on lifestyle photography · real studio
Brand Identity — Flex-on Visual Redesign · Vrai Studio
  • Art Direction
  • Brand identity
  • Naming

A benchmark in equestrian equipment, Flex-on has entrusted us with the redesign of its hexagon into a more breathable sign: Trex-on. Three chevrons accompany the unchanged typography. At the same time, Flex-on is researching and developing its future product: a riding helmet, and has entrusted us with the naming. It will be Armet! In reference to the first closed helmets worn by fifteenth-century knights.

Horse with Flex-on saddle — Flex-on lifestyle photography homepage image · real studio

© Flex-on

Brand Identity — Flex-on Visual Redesign · Vrai Studio

© Flex-on

Brand Identity — Flex-on Visual Redesign · Vrai Studio

© Flex-on

Brand Identity — Flex-on Visual Redesign · True Studio

© Flex-on

Brand Identity — Flex-on Visual Redesign · True Studio

© Flex-on

Flex-on Horizontal Logo — Flex-on Brand Redesign · vrai studio
Hexagone Flex-on on a horse in a real-life setting — Flex-on lifestyle photography · real studio

© Flex-on

Flex-on Packaging Box — Flex-on Visual Identity · Vrai Studio
Hexagone Flex-on on a horse in a real-life setting — Flex-on lifestyle photography · real studio
Brand Identity — Flex-on Visual Redesign · Vrai Studio

RESTRUCTURING

Trex-on, a sign that breathes

Brand Identity — Flex-on Visual Redesign · Vrai Studio

STUDIES

Some parallel research