Flex-on logo on a horse — Flex-on lifestyle photography · vrai studio
Flex-on Visual Identity — Redesign of an Equestrian Equipment Brand · vrai studio

A benchmark in equestrian equipment, Flex-on has entrusted us with the redesign of its hexagon into a more breathable sign: Trex-on. Three chevrons accompany the unchanged typography. At the same time, Flex-on is researching and developing its future product: a riding helmet, and has entrusted us with the naming. It will be Armet! In reference to the first closed helmets worn by fifteenth-century knights.

Horse with Flex-on saddle — Flex-on lifestyle photography homepage image · vrai studio

© Flex-on

Flex-on logo featuring a horse — redesign of the equestrian visual identity · vrai studio

© Flex-on

Flex-on hexagon symbol on stirrups — equestrian visual identity · vrai studio

© Flex-on

Flex-on Helmet — Visual Identity for Equestrian Gear · vrai studio

© Flex-on

Flex-on Helmet Ambience — Premium Equestrian Branding Photography · vrai studio

© Flex-on

Flex-on Horizontal Logo — Flex-on Brand Identity Redesign · vrai studio
Hexagone Flex-on on a horse in a real-life setting — Flex-on lifestyle photography · vrai studio

© Flex-on

Flex-on Packaging Box — Flex-on Visual Identity · vrai studio
Hexagone Flex-on on a horse in a real-life setting — Flex-on lifestyle photography · vrai studio

Flex-On is a French brand of premium equestrian equipment that specializes in manufacturing safety stirrups and helmets for competitive riders and the luxury equestrian market.

The project entrusted to vrai studio redesigning the logo. The helmet's name was created by Camille Gabarra.

Artistic Director: Camille Gabarra

Flex-on Identity Sketch — Sketch for an Equestrian Logo Design · vrai studio

RESTRUCTURING

Trex-on, a sign that breathes

Flex-on Identity Sketches — Sketch for an Equestrian Logo Redesign · vrai studio

STUDIES

Some parallel research