Flex-on logo on a horse, Flex-on lifestyle photograph · vrai studio
Flex-on Visual Identity, Redesign of an Equestrian Equipment Brand · vrai studio

A benchmark in equestrian equipment, Flex-on has entrusted us with the redesign of its hexagon into a more breathable sign: Trex-on. Three chevrons accompany the unchanged typography. At the same time, Flex-on is researching and developing its future product: a riding helmet, and has entrusted us with the naming. It will be Armet! In reference to the first closed helmets worn by fifteenth-century knights.

vrai studio
Horse with a Flex-on saddle, Flex-on lifestyle photography homepage image · vrai studio

© Flex-on

Flex-on logo featuring a horse, redesign of the equestrian visual identity · vrai studio

© Flex-on

Flex-on hexagon symbol on stirrups, equestrian visual identity · vrai studio

© Flex-on

Flex-on Helmet, Visual Identity for Equestrian Equipment · vrai studio

© Flex-on

Flex-on Helmet Ambience, Equestrian Branding Photography · vrai studio

© Flex-on

Horizontal Flex-on logo, Flex-on visual identity redesign · vrai studio
Hexagone Flex-on on a horse in a real-life setting, Flex-on lifestyle photograph · vrai studio

© Flex-on

Flex-on packaging box, Flex-on visual identity · vrai studio
Hexagone Flex-on on a horse in a real-life setting, Flex-on lifestyle photograph · vrai studio

Flex-On is a French brand of equestrian equipment that specializes in manufacturing safety stirrups and helmets for competitive riders and the luxury equestrian market.

The brief entrusted to vrai studio covers the redesign of the logo. The helmet’s name was created by Camille Gabarra.

Art direction: Camille Gabarra

Flex-on Brand Identity Sketch, Equestrian Logo Design Sketch · vrai studio

RESTRUCTURING

Trex-on, a sign that breathes

Flex-on brand identity sketches, equestrian logo redesign sketches · vrai studio

STUDIES

Some parallel research