- Art Direction
- Signage
- Manufacturing management
- Project management
vrai studio creates the wayfinding system for the LaScam* (Société civile des auteurs multimédia) mansion, which manages and defends the rights of its members. The graphic system is understated, made of lettering and directional arrows drawn from the asterisk of the logo, and the signage fits respectfully into this place steeped in history.
Executed to perfection, the signage designed by vrai studio dresses these century-old walls with discretion, as if it had always been there
LaScam is the Société Civile des Auteurs Multimédia, a cultural institution housed in a historic Parisian building. The project involves designing the interior wayfinding system for its spaces, covering nearly 1,200 square meters.
The design philosophy is one of absolute simplicity: a graphic system composed solely of black lettering and directional arrows, drawn using the asterisk from the LaScam logo. This choice respectfully fits within a space that does not need to be adorned, only guided. The signage, present yet discreet, executed with precision, guides visitors without imposing itself on the eye. No color coding, no superfluous pictograms. Readability is built on the typography and the consistency of the system. Camille Gabarra has been working with LaScam for over fifteen years on editorial, communications, and photography projects, including the design of the annual report.
Art Direction and Photography: Camille Gabarra
