- Art Direction
- Photography
At the end of 2025, M.Marcoult entrusted us with the creation of his future communication visuals. As true epicureans, this time Florence and Julien asked us to highlight their pairings. We created compositions like color palettes. The visual impact comes from the unity of the whole, with no photomontage and no AI.
For the 2026 Champagne M.Marcoult campaign, the brief is clear: highlight the food-and-wine pairings within the range. The campaign is structured around two themes: the “Cuvées Bistronomiques,” photographed against a backdrop of “craillères”, the limestone formations of the Champagne region’s underground cellars, and the “Cuvées Gastronomiques,” set against a backdrop of white marble, which conveys a more formal, more elite feel.
The visual concept creates a carefully curated palette of pairings for each vintage. The bottle is simply positioned, in balance, always without any photo manipulation. The composition is built around the product and the elements that complement it, without artifice. Zero AI. One hundred percent real. This campaign is part of the annual partnership between vrai studio and the house, the fifth year of continuous collaboration between Camille Gabarra and the teams at Champagne M.Marcoult.
Art Direction and Photography: Camille Gabarra