- Art Direction
- Brand story
- Brand vocabulary
- Packaging
- Manufacturing management
- Photography
Following the rebranding of their champagne by us, Florence and Julien entrusted us with the creation of their flask of Ratafia, an artisanal amber (Chardonnay) or rosé (Pinot noir) spirit derived from champagne. A Peaky Blinders-style creation screen-printed directly on the glass in the Champagne brand's emblematic greige.
Champagne ratafia is a brandy made from grape juice and Champagne brandy—a niche, technically sophisticated product that deserves its own distinct identity within the M. Marcoult lineup.
vrai studio the bottles and designs the packaging for the white and rosé ratafia, ensuring direct consistency with the graphic system developed for the house’s champagnes. The bottle, the label’s silhouette, the color palette, and the typographic style are all crafted so that the ratafia stands as a natural extension of the brand, without any break in tone or formal imitation. The product photography direction combines scenes shot in the cellar with studio product shots, anchoring each image within the estate’s world. The ratafia tells the story of the same house, but in a different way—through a different product, a different light, and a different moment in the harvest.
Art Direction and Photography: Camille Gabarra
