Several wooden totems, “Ondes Bordeaux” installation — Victor Totems Paris — photography by vrai studio
Reclaimed wood totem, one-of-a-kind sculpture — Victor Totems Paris — vrai studio photography
  • Photography

To delve into the world of artist Victor is to immerse oneself in raw poetry, where each creation tells a unique story. Victor—aka Nicolas Flachot—as he wanders through secondhand shops and flea markets, gathers fragments of wood with strong character—and more—to transform them into vibrant, authentic works of art. He is exhibiting at Ondes Bordeaux and has asked Camille Gabarra to photograph his totems in this unique Bordeaux space.

Exhibition view of the upcycled wood totems — Victor (aka Nicolas Flachot) — vrai studio photography
Raw wood totem, a play of light and shadow — Victor Totems Paris — vrai studio photography
A wooden totem from a flea market, a unique presence — Victor (aka Nicolas Flachot) — vrai studio Photography
Victor's Totems on display in the exhibition space — Ondes Bordeaux — vrai studio photography
Reclaimed Wood Totem Sculpture — Victor Totems Paris — vrai studio Photography
Victor's wooden totem, cover image — Victor Totems Paris — vrai studio photography
Overview of the totems on display at Ondes Bordeaux — Victor Totems Paris — vrai studio photography
Assembled wooden totem, a dense and vibrant material — Victor (aka Nicolas Flachot) — vrai studio
Unique totem sculpture by Victor, made from reclaimed wood — Ondes Bordeaux exhibition — vrai studio
Wooden totems in the Bordeaux exhibition space — Victor (aka Nicolas Flachot) — vrai studio
Assembly of wood fragments, Victor’s totem — “Ondes Bordeaux” exhibition — vrai studio photography
Exhibition view of the upcycled wood totems — Victor (aka Nicolas Flachot) — vrai studio photography

Victor—also known as Nicolas Flachot—collects pieces of wood from flea markets and secondhand shops, which he assembles, stacks, and shapes to transform them into living works of art. 

In her studio-gallery on Avenue de la Bourdonnais in Paris, each unique piece is an encounter, a delicate choreography where shadow dialogues with light, where raw power blends with the infinite gentleness of the artist’s touch. Each totem preserves this dense, tender, unchanging material… much like certain memories. In 2026, vrai studio the exhibition organized by Ondes Bordeaux. The totems in their singular presence and the artist in her relationship with the works.

Photo: Camille Gabarra

Noa Candle Duo Product Shot — Photography by Olearius · vrai studio
Nes Candle Pack Shot Cover — Photography by Olearius · vrai studio
  • Art Direction
  • Object design
  • Packaging
  • Project management
  • Manufacturing management
  • Photography

Olearius has entrusted us with the creation of their home candles and packaging. This time, vrai studio also took on the object design itself. These handcrafted candles, featuring a contemporary design created by us, are made of Limoges porcelain. Accompanied by a box of matches, these two candles expand the product line.

Nes Candle Packshot Animation — Olearius Visual Identity · vrai studio
Nes Candle Rotation Animation — Olearius 360° Packshot · vrai studio
Nes Candle packshot on a white background — photography by Olearius · vrai studio
Noa Candle Animation — Olearius Candles Visual Identity · vrai studio
Noa Candle Rotation Animation — Olearius Packshot · vrai studio
Noa Candle, white background packshot — photography by Olearius · vrai studio
Nes Candle Box Pack Shot — Olearius Packaging Identity · vrai studio
Nes Candle Gift Set — Olearius Branding and Packaging · vrai studio
Nes Candle Packaging Box — Design by Olearius · vrai studio
Unboxing the Noa Candle Set — Packaging by Olearius · vrai studio
Unboxing the Nes Candle — Olearius Packaging Set · vrai studio
Nes Candle Unboxing Animation — Olearius Packaging Set · vrai studio
Noa Candle Unboxing Video — Olearius Packaging Set · vrai studio
Matchbox — Olearius candle packaging · vrai studio
Matchbox product shot — Olearius candle packaging · vrai studio
Green matchbox — Olearius candle packaging · vrai studio
Olearius Candle Duo Product Shot — Visual Identity · vrai studio

Products in their environment, decorative mood for communication

Nes Candle Display — Olearius Lifestyle Ambiance · vrai studio
Nes Candle Photography — Olearius Lifestyle · vrai studio
Noa Candle in Use — Olearius Lifestyle Packshot · vrai studio
Noa Lifestyle Candle Photography — Olearius Visual Identity · vrai studio
Noa Candle in a Real-Life Setting — Lifestyle Photography by Olearius · vrai studio
Noa Candle Lifestyle Product Shot — Photography by Olearius · vrai studio
Nes Candle, Dark Base — atmospheric photography by Olearius · vrai studio
Nes Textured Candle Holder — Olearius Lifestyle · vrai studio
Nes Candle as Decor — Lifestyle Photography by Olearius · vrai studio
Nes Natural Scented Candle — lifestyle photography by Olearius · vrai studio
Noa Candlelight Ambience — Olearius Lifestyle · vrai studio
Nes Lifestyle Natural-Colored Candle — Photography by Olearius · vrai studio
Nes Candle Lifestyle — atmospheric photography by Olearius · vrai studio
Nes Candle Lifestyle — Olearius Natural Ambience · vrai studio

For Olearius, the candle is not a spin-off product. It is a natural extension of the brand into the world of home goods, designed with the same attention to detail as its olive oils.

The project began with a search for French porcelain manufacturers, followed by a prototyping phase to find the exact container that would match the brand’s premium positioning. The choice fell on white Limoges porcelain and black Haute-Vienne porcelain, two noble materials associated with durability and quality. The artistic direction for the packaging is identical to that of the olive oil. The product photography creates a minimalist aesthetic, with compositions based on contrasts between materials—ceramic, wax, and natural light. The object is prominent, clear, and authentic. The packaging does not seek to overshadow the object itself.

Art Direction and Photography: Camille Gabarra

Functional sketch of candle packaging — Olearius visual identity · vrai studio

FUNCTIONAL

A base cover

Candle Packaging Design — Olearius Visual Identity · vrai studio

STUDY

Every project has its sketches

Champagne M. Marcoult — Iconic Photography: Independent Winemaker · vrai studio
M. Marcoult's Bistronomique Cuvée — Champagne advertising campaign 2026 · vrai studio
  • Art Direction
  • Photography

At the end of 2025, Mr. Marcoult entrusted us with the creation of his future communication visuals. As true epicureans, this time Florence and Julien asked us to highlight their pairings. We created compositions like color palettes. The visual impact comes from the unity of the whole, with no photomontage and no AI.

M. Marcoult Champagne Iconic Cuvées — 2026 campaign packshot · vrai studio
M. Marcoult's Iconic Champagne Collection — Brand Identity Photography 2026 · vrai studio
M.Marcoult Iconiques Bottle — Champagne 2026 packshot · vrai studio
M.Marcoult Iconic Collection — 2026 Champagne Campaign Packshot · vrai studio
M. Marcoult's Iconic Collection — Champagne advertising campaign 2026 · vrai studio
M. Marcoult Champagne's Iconic Cuvées — 2026 Photo Campaign Packshot · vrai studio
M. Marcoult Champagne Collection — Iconic Photography, 2026 Campaign · vrai studio
Champagne M. Marcoult — "Iconiques 2026" Photo Campaign · vrai studio
M. Marcoult Bottle — Iconiques Champagne 2026 packshot · vrai studio
Cuvée M.Marcoult Iconiques — Champagne campaign product shot · vrai studio

For the 2026 Champagne M. Marcoult campaign, the brief is clear: highlight the food-and-wine pairings within the range. The campaign is structured around two themes: the “Cuvées Bistronomiques,” photographed against a backdrop of “craillères”—the limestone formations of the Champagne region’s underground cellars—and the “Cuvées Gastronomiques,” set against a backdrop of white marble, which conveys a more formal, more elite feel.

The visual concept creates a carefully curated palette of pairings for each vintage. The bottle is simply positioned, in balance, always without any photo manipulation. The composition is built around the product and the elements that complement it, without artifice. Zero AI. One hundred percent real. This campaign is part of vrai studio annual partnership vrai studio the house, vrai studio the fifth year of continuous collaboration between Camille Gabarra and the teams at Champagne M.Marcoult.

Art Direction and Photography: Camille Gabarra

Calvados product shot setting, view 1 — Garnier branding · vrai studio
Product Line Promotion — Garnier Visual Identity · vrai studio
  • Creative Direction
  • Art Direction
  • Project management
  • Brand identity
  • Packaging
  • Photography
  • Brand story
  • Manufacturing management
  • Web design

Since 1877, the Garnier family has been producing and distilling in the Normandy Bocage. Nicolas entrusted us with the redesign of his identity after aligning us with several agencies. The human touch and a taste for the real thing made the difference. A family crest, Art Deco typography and midnight blue set the brand apart. The offer was reorganized into two ranges: one young, with a metaphorical illustration of the apple tree cycle; the other traditional, with classic graphic codes.

Calvados product photography — Garnier branding · vrai studio

© Le Goff & Gabarra

Product Line Promotion — Garnier Visual Identity · vrai studio

© Le Goff & Gabarra

Calvados product shot setting, view 2 — Garnier branding · vrai studio

© Le Goff & Gabarra

Product Line Promotion — Garnier Visual Identity · vrai studio

© Le Goff & Gabarra

Product Line Promotion — Garnier Visual Identity · vrai studio

© Le Goff & Gabarra

Calvados product shot setting, view 3 — Garnier branding · vrai studio

© Le Goff & Gabarra

Logo Animation — Garnier Visual Identity · vrai studio

© Le Goff & Gabarra

Calvados product shot setting, view 5 — Garnier branding · vrai studio

© Le Goff & Gabarra

Two purely marketing-oriented products are developed on our advice: WAB – White Apple Brandy – echoes the codes of contraband, with no label and a message written by hand directly on the bottle; and the topette, a portable product that leaves a lasting impression and which Nicolas can fill on demand.

WAB Petite — Garnier Calvados packaging · vrai studio
WAB White Apple Brandy bottle, view 2 — packaging by Garnier · vrai studio
WAB White Apple Brandy bottle, view 1 — packaging by Garnier · vrai studio
Topette Nomade, View 1 — Garnier Calvados packaging · vrai studio

© Le Goff & Gabarra

Topette Nomade, View 7 — Garnier Calvados packaging · vrai studio

© Le Goff & Gabarra

Topette Nomade, View 6 — Garnier Calvados packaging · vrai studio

© Le Goff & Gabarra

"Topette Nomade" Animation — Garnier Calvados Packaging · vrai studio

© Le Goff & Gabarra

WAB in context, view 3 — Garnier product photography · vrai studio
WAB in use, view 2 — Garnier product photography · vrai studio
WAB in context, view 1 — Garnier product photography · vrai studio
WAB in context, view 4 — Garnier product photography · vrai studio
WAB in context, view 5 — Garnier product photography · vrai studio

Calvados Garnier is a Normandy-based calvados producer. Camille Gabarra was entrusted with the artistic direction and product photography during the first twenty years of her career, making this project one of the seminal works in the wine and spirits industry.

The project encompasses the brand’s visual identity and the photographic direction for its products. Rooting the brand in the traditions of artisanal Normandy spirits—without imitating generic market standards—is the same principle that now guides projects for Champagne M.Marcoult, Distillerie de la Forge Distillerie Monéger. In fact, it was through Calvados Garnier that Champagne M.Marcoult first discovered Camille Gabarra’s work, before contacting him several years later for a collaboration that has been ongoing since 2020.

Art Direction and Photography: Camille Gabarra

Concept Sketch 2 — Garnier Visual Identity · vrai studio

ASSEMBLY

Drawing, cutting, gluing...

Concept Sketch 1 — Garnier Visual Identity · vrai studio

STUDY

Starting with a sketch of intent, always

Brand Redesign, Before and After, View 1 — Garnier Calvados Branding · vrai studio Brand Redesign, Before and After, View 2 — Garnier Calvados Branding · vrai studio
L'Occitane Paris "Amande" Event — boutique atmosphere photography · vrai studio
L'Occitane Paris "Amande" Storefront — retail product photography · vrai studio
  • Photography

L’Occitane is shaping a new generation of places where the customer experience is guided by temporary events. Throughout the year’s highlights, Camille Gabarra captures the changing atmosphere of the Marais boutique, its architecture, and its colorful ambiance.

L'Occitane Amande Collection — photography at the Paris boutique · vrai studio
L'Occitane Paris "Amande" Collection Ambience — boutique photography · vrai studio
L'Occitane Karité Collection Store — Paris-style photography · vrai studio
L'Occitane Shea Butter Collection — photography at the Paris Marais boutique · vrai studio
L'Occitane Paris Shea Butter Collection — boutique product photography · vrai studio
L'Occitane Shea Collection Ambience — photography at the Paris boutique · vrai studio
L'Occitane Paris Shea Butter Collection — in-store product photography · vrai studio
L'Occitane Shea Butter Collection — photography at the Paris boutique · vrai studio
L'Occitane Paris — Winter 2025 store event photography · vrai studio
L'Occitane Winter 2025 Campaign — Photography at the Paris Boutique · vrai studio
L'Occitane Winter 2025 Window Display — Photography at the Paris Boutique · vrai studio
L'Occitane Paris Winter 2025 Window Display — boutique product photography · vrai studio
L'Occitane Store Winter 2025 — atmospheric photography in Paris · vrai studio
Winter 2025 Window Display for L'Occitane Paris — photography · vrai studio
L'Occitane Flora Collection — atmospheric photography in a Paris boutique · vrai studio
Interior of the L'Occitane Paris Marais store — cosmetics photography · vrai studio
L'Occitane Paris Store — interior photography of natural cosmetics · vrai studio
L'Occitane Store Interior — Cosmetic Ambience Photography in Paris · vrai studio
L'Occitane Paris Store — natural cosmetics photography atmosphere · vrai studio
Interior ambiance at the L'Occitane Paris boutique — cosmetics photography · vrai studio
Photography at the L'Occitane Paris Marais store — cosmetics ambiance · vrai studio

L’Occitane is a Provençal cosmetics brand with 2,000 stores worldwide. vrai studio commissioned to photograph the brand’s stores in Paris and other regions.

The stores photographed include the one on Rue des Francs-Bourgeois in Paris’s Marais district—which has been photographed on several occasions—the one at Châtelet-les-Halles, and the store at the Manosque factory in Provence, a place steeped in the brand’s history, accompanied by a feature on the historic factory. Each photo shoot creates a cohesive image of L’Occitane’s spaces: natural light, materials, display details, and the atmosphere of the locations. These images are intended for the brand’s internal and external communications on an international scale.

Photo: Camille Gabarra

Ratafia Atmosphere by M. Marcoult — Artisanal Brand Photography · vrai studio
Ratafia M. Marcoult — bottle packshot, dark background, side view · vrai studio
  • Art Direction
  • Brand story
  • Brand vocabulary
  • Packaging
  • Manufacturing management
  • Photography

Following the rebranding of their champagne by us, Florence and Julien entrusted us with the creation of their flask of Ratafia, an artisanal amber (Chardonnay) or rosé (Pinot noir) spirit derived from champagne. A Peaky Blinders-style creation screen-printed directly on the glass in the Champagne brand's emblematic greige.

M. Marcoult Champagne Ratafia — atmosphere, visual identity, rebranding · vrai studio
Ratafia M. Marcoult — atmosphere, staging, lifestyle photography · vrai studio
Ratafia M. Marcoult — product photography capturing the atmosphere of champagne and local terroir · vrai studio
M. Marcoult Champagne Ratafia — atmospheric cellar photography · vrai studio
Ratafia M. Marcoult — bottle packshot, independent winemaker, Champagne · vrai studio
M. Marcoult Rosé Ratafia — 360° rotating packaging views · vrai studio
M. Marcoult Champagne Ratafia — atmospheric photography · vrai studio
Close-up of the M. Marcoult Ratafia label — packaging typography · vrai studio
Ratafia M. Marcoult — product shots of the amber and rosé varieties · vrai studio
M. Marcoult Rosé Ratafia — packaging and label design · vrai studio
Ratafia Atmosphere by M. Marcoult — featuring artisanal champagne · vrai studio
Ratafia M. Marcoult Lifestyle — Tasting Table Set-Up · vrai studio
Ratafia M. Marcoult — lifestyle photography for a champagne brand · vrai studio

Champagne ratafia is a brandy made from grape juice and Champagne brandy—a niche, technically sophisticated product that deserves its own distinct identity within the M. Marcoult lineup.

vrai studio the bottles and designs the packaging for the white and rosé ratafia, ensuring direct consistency with the graphic system developed for the house’s champagnes. The bottle, the label’s silhouette, the color palette, and the typographic style are all crafted so that the ratafia stands as a natural extension of the brand, without any break in tone or formal imitation. The product photography direction combines scenes shot in the cellar with studio product shots, anchoring each image within the estate’s world. The ratafia tells the story of the same house, but in a different way—through a different product, a different light, and a different moment in the harvest.

Art Direction and Photography: Camille Gabarra

Ratafia Sketch by M. Marcoult — Visual Identity Creation Process for Champagne · vrai studio

VIRTUAL

Vector before production

Ratafia Study by M. Marcoult — packaging and brand identity design sketches · vrai studio

STUDY

Every project has its sketches

Food photography cover — art direction by Hugo & Victor · La Martinière · vrai studio
Food Photography Portrait — Art Direction by Hugo & Victor · La Martinière · vrai studio
  • Photography

A debut book featuring sixty recipes by Hugo & Victor, photographed by Camille Gabarra.Hugues Pouget’s *Ma pâtisserie authentique* marks the first collaboration between vrai studio Éditions de La Martinière.

Food photography portrait, shot 2 — Art direction by Hugo & Victor · La Martinière · vrai studio
Food photography portrait, shot 1 — Art direction by Hugo & Victor · La Martinière · vrai studio
Food photography shoot, shot 1 — Art direction by Hugo & Victor · La Martinière · vrai studio
Food photography portrait, shot 22 — art direction by Hugo & Victor · La Martinière · vrai studio
Food photography portrait, shot 16 — art direction by Hugo & Victor · La Martinière · vrai studio
Food photography shoot, shot 2 — Art direction by Hugo & Victor · La Martinière · vrai studio
Food photography shoot, shot 3 — Art direction by Hugo & Victor · La Martinière · vrai studio
Food photography shoot, shot 4 — Art direction by Hugo & Victor · La Martinière · vrai studio
Food photography shoot, shot 5 — Art direction by Hugo & Victor · La Martinière · vrai studio
Food photography shoot, shot 13 — art direction by Hugo & Victor · La Martinière · vrai studio
Food photography shoot, shot 6 — art direction by Hugo & Victor · La Martinière · vrai studio
Food photography portrait, shot 13 — Art direction by Hugo & Victor · La Martinière · vrai studio
Food photography portrait, shot 7 — art direction by Hugo & Victor · La Martinière · vrai studio
Food photography shoot, shot 7 — art direction by Hugo & Victor · La Martinière · vrai studio
Food photography shoot, shot 8 — art direction by Hugo & Victor · La Martinière · vrai studio
Food photography shoot, shot 11 — Art direction by Hugo & Victor · La Martinière · vrai studio
Food photography portrait, shot 10 — art direction by Hugo & Victor · La Martinière · vrai studio
Food photography portrait, shot 9 — art direction by Hugo & Victor · La Martinière · vrai studio
Food photography shoot, shot 9 — art direction by Hugo & Victor · La Martinière · vrai studio
Food photography shoot, shot 10 — art direction by Hugo & Victor · La Martinière · vrai studio
Food photography shoot, shot 13 — art direction by Hugo & Victor · La Martinière · vrai studio

Hugo & Victor is a Parisian pastry shop for which Camille Gabarra created the visual identity. Hugues Pouget, the chef and founder, then asked vrai studio the release of his book, published by Éditions de La Martinière.

The project encompasses art direction, styling, and photography: several days of photo shoots dedicated to pastries, materials, techniques, and carefully crafted setups. No artifice. Each image begins with the object itself—its texture, its precision, and the light it deserves. Food photography is a discipline of interpretation: it does not merely reproduce; it offers a perspective. This project brings together two aspects of vrai studio work: an intimate understanding of the Hugo & Victor brand and mastery of high-level culinary photography direction.

Art Direction, Styling, and Photography: Camille Gabarra

Behind the Scenes at EFC Elephant Factory Classic — Automotive Branding · vrai studio
EFC Elephant Factory Classic — automotive brand visual identity · vrai studio

A four-speed identity: the family garage logo for stationery and the garage facade; the iconic badge, an absolute identity target riveted to the rear of restored Land Rovers; the EFC banner, the authentic signature of the garage specializing in the made-in-France restoration of Land Rover Classics; the crazy elephant as a work of art painted on the garage's main wall.

EFC Elephant Factory Classic Brand — Handcrafted Automotive Branding · vrai studio
EFC Elephant Factory Classic Brand Identity — Handcrafted Car Badge · vrai studio

ICONIC BADGE

Proudly presented by Jean-François Saulières, garage founder

Lifestyle EFC Elephant Factory Classic — artisanal automotive branding photography · vrai studio
EFC Elephant Factory Classic Atmosphere — automotive branding photography · vrai studio
EFC Elephant Factory Classic Logo Animation — Automotive Branding · vrai studio
EFC Elephant Factory Classic — visual identity and packaging for handcrafted automobiles · vrai studio
Behind the Scenes at EFC Elephant Factory Classic — Brand Photography · vrai studio
EFC Elephant Factory Classic — Handcrafted Automotive Branding · vrai studio

COLORS & TYPOGRAPHY

Complementary tones for an identity that blends heritage and modernity

EFC Elephant Factory Classic — automotive atmosphere and branding photography · vrai studio

CUSTOM LETTERING

Script created for the project

EFC Elephant Factory Classic Brand Identity — automotive brand badge · vrai studio

STUDY

Sketch of intent

EFC Elephant Factory Classic — branding, packaging, identity · vrai studio

TRICOLOR FLAG

The garage's final banner

EFC Elephant Factory Classic — automotive packaging and visual identity · vrai studio
EFC Auto Body Painting Animation — Artisanal Automotive Brand Identity · vrai studio
Lifestyle EFC Elephant Factory Classic — automotive branding photography · vrai studio
EFC Elephant Factory Classic — a lifestyle atmosphere in a car workshop · vrai studio

Iconic, handmade, cold-enameled badges

EFC Elephant Factory Classic — lifestyle photography, automotive workshop · vrai studio
Founder of EFC Elephant Factory Classic — Profile: Automotive Brand Identity · vrai studio
EFC Elephant Factory Classic Branding — Visual Identity Logo · vrai studio

REALIZATION

The first badge in the series by Clément

EFC Elephant Factory Classic Lifestyle Photography — Automotive Branding · vrai studio
EFC Elephant Factory Classic — a lifestyle atmosphere in a car workshop · vrai studio
Lifestyle EFC Elephant Factory Classic — branding photography studio · vrai studio
EFC Elephant Factory Classic — artisanal automotive lifestyle photography · vrai studio
EFC Elephant Factory Classic — lifestyle, photography, automotive branding · vrai studio
EFC Elephant Factory Classic — lifestyle atmosphere, automotive photography · vrai studio

Elephant Factory Classic is a family-run workshop specializing in the complete restoration of classic Land Rovers, bolt by bolt. Jean-François Saulières and his sons Thomas and Raphaël offer a full vehicle restoration—a rare service that deserved a brand identity to match.

The project entrusted to vrai studio a simple observation: the existing brand identity did not do justice to the precision and high standards of the work. The creative solution is a mascot—a pink elephant whose trunk transforms into a wrench, a direct metaphor for the trade. The symbol is strong, memorable, and instantly recognizable. The key deliverable is a physical plaque mounted on the rear of refurbished vehicles, certifying that the work was performed by Elephant Factory Classic. The accompanying photography project supports the brand, notably featuring an image created for an advertisement published in a trade magazine.

Art Direction and Photography: Camille Gabarra

EFC Elephant Factory Classic Mood Board — Automotive Visual Identity Universe · vrai studio

CREATIVE CONCEPT

Visual metaphor: a mechanical elephant

EFC Elephant Factory Classic Mood Board — Automotive Branding Guidelines · vrai studio

UNIVERSITY

What the brand should strive for

Confectionery photography shoot, shot 1 — Art direction by La Martinière · Mazet · vrai studio
Portrait photography of a candy shop, shot 3 — Art direction by La Martinière · Mazet · vrai studio
  • Photography

Following the success of the first book , *Hugo & Victor: My Authentic Pastry Shop* by Chef Hugues Pouget, Éditions de La Martinière reached out to vrai studio once again vrai studio photograph the Mazet confectionery. This new collaboration gave rise to a second book: *Fifty Recipes with the Delightful Flavor of Childhood*, featuring text by Philippe Toinard, editor-in-chief of Gault & Millau’s print division.

Confectionery Photography Shoot, Shot 2 — Art Direction by La Martinière · Mazet · vrai studio
Portrait photography of a candy shop, shot 5 — Art direction by La Martinière · Mazet · vrai studio
Portrait photography of a candy shop, shot 6 — Art direction by La Martinière · Mazet · vrai studio

HUGUES POUGET

Chef entrepreneur (Hugo & Victor + Mazet Factorie)

Confectionery photography shoot, shot 3 — Art direction by La Martinière · Mazet · vrai studio
Confectionery photography shoot, shot 4 — art direction by La Martinière · Mazet · vrai studio
Portrait photography of a candy shop, shot 17 — Art direction by La Martinière · Mazet · vrai studio

DAVID COCK

Workshop manager, Master confectioner

Portrait photography of a candy shop, shot 9 — Art direction by La Martinière · Mazet · vrai studio
Confectionery Photography Shoot, Shot 5 — Art Direction by La Martinière · Mazet · vrai studio
Confectionery Photography Shoot, Shot 7 — Art Direction by La Martinière · Mazet · vrai studio
Confectionery Photography Shoot, Shot 8 — Art Direction by La Martinière · Mazet · vrai studio
Confectionery Photography Shoot, Shot 9 — Art Direction by La Martinière · Mazet · vrai studio
Confectionery photography shoot, shot 10 — art direction by La Martinière · Mazet · vrai studio
Portrait photography of a candy shop, shot 19 — Art direction by La Martinière · Mazet · vrai studio
Portrait photography of a candy shop, shot 24 — Art direction by La Martinière · Mazet · vrai studio
Confectionery Photography Shoot, Shot 11 — Art Direction by La Martinière · Mazet · vrai studio
Portrait photography of a candy shop, shot 15 — Art direction by La Martinière · Mazet · vrai studio
Portrait photography of a candy shop, shot 22 — Art direction by La Martinière · Mazet · vrai studio
Confectionery Photography Shoot, Shot 12 — Art Direction by La Martinière · Mazet · vrai studio
Portrait photography of a candy shop, shot 28 — Art direction by La Martinière · Mazet · vrai studio
Portrait photography of a candy shop, shot 38 — Art direction by La Martinière · Mazet · vrai studio
Confectionery Photography Shoot — Art Direction by La Martinière · Mazet · vrai studio
Confectionery Photography Shoot — Art Direction by La Martinière · Mazet · vrai studio
Confectionery Photography Shoot — Art Direction by La Martinière · Mazet · vrai studio
Confectionery Photography Shoot — Art Direction by La Martinière · Mazet · vrai studio
Confectionery Photography Shoot — Art Direction by La Martinière · Mazet · vrai studio
Confectionery Photography Shoot — Art Direction by La Martinière · Mazet · vrai studio
Confectionery Photography Shoot — Art Direction by La Martinière · Mazet · vrai studio

Mazet Confiseur is a historic confectionery and chocolate shop based in Montargis, with a history dating back to the 19th century. Éditions de La Martinière has published a book about the company and entrusted the photography direction to vrai studio.

The project involves several days of on-site photography. Camille Gabarra is responsible for art direction, styling, and photography: lifestyle shoots, product pack shots, manufacturing details, and workshop lighting. Each image is crafted to capture the texture and atmosphere of the artisanal confectionery without resorting to generic illustration. This type of project requires an understanding of the product, the brand, and the book all at once. Photography does not merely document; it interprets. It must serve all three simultaneously: the confectionery, the publisher, and the reader who will discover the book in a bookstore.

Art Direction, Styling, and Photography: Camille Gabarra

Elen Larcebeau Jewelry Store Ambience — Bordeaux Boutique Photography · vrai studio
Elen Larcebeau Bordeaux — portrait photography for a jewelry boutique · vrai studio
  • Art Direction
  • Photography

Elen Larcebeau, a leading jeweler on Rue Voltaire in Bordeaux, has entrusted us with producing photographs for its communications. The boutique, the lifestyle workshop, and its iconic products in the studio with floral artistic direction.

Elen Larcebeau Handcrafted Jewelry — Close-up Jewelry Photography · vrai studio
Elen Larcebeau Jewelry — Photography of Handcrafted Jewelry in Bordeaux · vrai studio
Elen Larcebeau Jewelry Store in Bordeaux — lifestyle photography atmosphere · vrai studio
Elen Larcebeau Jewelry, Bordeaux — Artisanal Photography · vrai studio
Elen Larcebeau Jewelry — Photography of Handcrafted Jewelry in Bordeaux · vrai studio
Elen Larcebeau — the atmosphere of a handmade jewelry boutique in Bordeaux · vrai studio
Elen Larcebeau Jewelry — close-up photography of handcrafted jewelry · vrai studio
Elen Larcebeau Jewelry — close-up photography of jewelry and lifestyle · vrai studio
Ambiance: Elen Larcebeau, Jeweler in Bordeaux — Boutique Photography · vrai studio
Elen Larcebeau Jewelry, Bordeaux — Artisanal Photography · vrai studio
Elen Larcebeau Jewelry — lifestyle jewelry photography in Bordeaux · vrai studio
Elen Larcebeau Jewelry Boutique, Bordeaux — Photography Atmosphere · vrai studio
Animated pear montage by Elen Larcebeau — artistic jewelry photography · vrai studio
Elen Larcebeau Jewelry — Photography of Handcrafted Jewelry in Bordeaux · vrai studio
Elen Larcebeau Boutique — the atmosphere of artisanal jewelry in Bordeaux · vrai studio
Elen Larcebeau Jewelry Store — Lifestyle Photography · vrai studio Atmosphere
Elen Larcebeau Boutique, Bordeaux — jewelry lifestyle photography · vrai studio
Elen Larcebeau Boutique — atmospheric photography of handmade jewelry · vrai studio
Elen Larcebeau Bordeaux — a lifestyle jewelry boutique atmosphere · vrai studio
Elen Larcebeau Boutique — a setting for photography and handmade jewelry · vrai studio

Elen Larcebeau is a Bordeaux-based jewelry house, renowned in Bordeaux for the quality and uniqueness of its designs. The collaboration with vrai studio two distinct projects.

The first is a photo essay of the boutique—its facade, interior, and workshop—intended to support the brand’s communications. The second is a studio shoot with full artistic direction and styling: staging the jewelry, selecting materials that complement the pieces, and setting up lighting to capture the precision of the jewelry craftsmanship. Photographing jewelry requires an understanding of what each piece embodies—the material, the shape, and the finish—before deciding how to showcase it. Art direction and styling are inseparable from the photography process when the subject is of such precision.

Art Direction, Styling, and Photography: Camille Gabarra

Elen Larcebeau Jewelry — Photography of Handcrafted Jewelry in Bordeaux · vrai studio

STUDY

Every project has its sketches

Elen Larcebeau Jewelry — jewelry packshot photography in Bordeaux · vrai studio

visual design axis

Ref. but with more breathing space around artifacts