Two copies of LaScam's "State of the Places," with a red cover set against a gray background · vrai studio

"État des Lieux" publication, 2nd Survey of Author-Producer Relations, LaScam*, mobile cover version, art direction vrai studio

Project management
Edition
Layout
Art Direction
Graphic Design

Publishing as a communication tool. Survey on sexism, overview of the author-producer landscape, annual report: vrai studio makes the editorial content clear and accessible, organizing information through text, tables and charts. This is a demanding exercise that we master and enjoy carrying out for LaScam*, our long-standing client.

Two-page opening spread of the Status Report, featuring methodology, respondent profiles, and a summary, alongside the “Writing Phase” chapter and its infographics; LaScam*, art direction and layout vrai studio

Double-page spread from the chapter “Film Financing and Compensation” featuring charts on compensation based on film budget and working hours; “État des Lieux”; LaScam*; art direction and layout vrai studio

Double-page spread featuring the chapters “Transparency and Accountability” and “Relationships with Production and Broadcasting Companies,” including charts, an overview, LaScam*, artistic direction, and layout vrai studio

Detail of a page on compensation based on hours worked, featuring bar charts, “État des Lieux,” LaScam*, art direction, and layout vrai studio

Page on methods of copyright royalty distribution, featuring a pie chart and statistics on proportional compensation; "État des Lieux"; LaScam*; art direction and layout vrai studio

Two-page spread on the relationship with the distribution company and the changes made to the film after delivery, including graphics, status report, LaScam*, art direction, and layout vrai studio

Every two years, LaScam* publishes *État des Lieux*, its barometer of relations between authors and audiovisual producers. This second edition is based on a survey conducted from March 3 to 24, 2026, among 12,500 member authors to assess the reality on the ground and inform ongoing negotiations with professional organizations.

2026 Edition, LaScam*, layout completed in June 2026. The brief entrusted to vrai studio covers the art direction and layout of the document. The challenge is to present the results of a dense survey (figures, tables and testimonials) in a clear reading, structured into four chapters.

Art Direction and Layout: Camille Gabarra

Set of three LaScam* covers: 2025 Activity and Transparency Report, materials for the Ordinary General Meeting, and materials for the Extraordinary General Meeting of June 17, 2026; artistic direction vrai studio

Copies of the 2025 Activity and Transparency Report, fan-fold style, softcover edition, LaScam*, art direction vrai studio

Edition
Corporate Support
Project management
Art Direction
Graphic Design
Layout

Interior pages of the 2025 Activity and Transparency Report: opening section “Looking Back at 2025,” infographics on millions of works and copyrights, tables from the operating statement, LaScam*, artistic direction, and layout vrai studio

Close-up of a pie chart detailing the breakdown of expenses (€21,944,373) in the 2025 Activity and Transparency Report, LaScam*, artistic direction and layout vrai studio

Interior pages of the 2025 Activity and Transparency Report: chapter titled “128 Million Copyrights,” tables on cultural initiatives and writing grants, LaScam*, artistic direction and layout vrai studio

Opening page of the chapter “3.5 Million to Support Peers,” featuring a photographic portrait, 2025 Activity and Transparency Report, LaScam*, layout vrai studio

Layout of four pages from a chapter of the 2025 Activity and Transparency Report: “59,000 Authors,” “Management,” “3.5 Million to Support Peers,” and “Governance,” featuring photographic portraits, LaScam*, page layout vrai studio

Corporate publishing involves guiding the reader through visual elements that punctuate the document, making it engaging and easy to read.

Pie chart showing the breakdown of expenses (€21,944,373), 2025 Activity and Transparency Report, LaScam*, art direction and layout vrai studio

Detail of the opening page of the chapter “3.5 Million to Support Peers,” featuring a portrait photograph, the 2025 Activity and Transparency Report, LaScam*, and page layout vrai studio

LaScam*, the civil society organization for multimedia authors, publishes an annual activity and transparency report for its 59,494 member authors. Camille Gabarra has been working with LaScam* for more than fifteen years, primarily on the design of printed communication materials.

2025 Edition, LaScam*, layout completed in April 2026. The challenge of this corporate publication is to organize dense financial and statistical data, including operating statements, royalty distributions, governance, and more, into a clear, easy-to-read format, structured through text, tables, and charts.

Art Direction and Layout: Camille Gabarra

Olearius candle collection: Nes (cream), Noa (black), and a small candle in an amber glass jar with a yellow background · vrai studio

Art Direction
Object design
Packaging
Project management
Manufacturing management
Photography

Olearius has entrusted us with the creation of their home candles and packaging. This time, vrai studio turns to object design. These handcrafted candles feature a contemporary design created by us for the XXL line. Made of Limoges porcelain, these two XXL candles are now accompanied by the Heritage candles, in a more accessible size, and matchboxes. The Olearius product line is expanding.

Noa Candle Rotation Animation, Olearius Pack Shot · vrai studio

Nes Candle Packshot Animation, Olearius Visual Identity · vrai studio

Nes Candle pack shot on a white background, photography by Olearius · vrai studio

Nes Candle Box Product Shot, Olearius Packaging Identity · vrai studio

Nes Candle Gift Set, Olearius Branding and Packaging · vrai studio

Nes candle packaging box, designed by Olearius · vrai studio

Unboxing the Noa candle set, Olearius packaging · vrai studio

Nes Candle Unboxing Video, Olearius Packaging Set · vrai studio

Noa Candle Unboxing Video, Olearius Packaging Set · vrai studio

Product shots of the complete line of seven Heritage Olearius candles, gift sets, and a candle removed from its box against a yellow background; Olearius packaging photography · vrai studio

A closer look at the Olearius Heritage candle sets, featuring the fragrances No. 13 Herbal, No. 8 Tart, and No. 19 Oléa; Olearius packaging photography · vrai studio

Animated product shot of the Olearius Heritage Candle Set No. 8 "Acidulée" on a yellow background, vrai studio

Three-quarter view of the Olearius Heritage candle box, close-up of the embossed seal on the flap, Olearius packaging photograph · vrai studio

Animation showing the assembly of the wooden lid on the Heritage candle container, Olearius product shot · vrai studio

Close-up of the Olearius Heritage Candle Set No. 19; weight information and usage instructions printed on the box; photograph of Olearius packaging · vrai studio

Packshot of a matchbox, Olearius candle packaging · vrai studio

Green matchbox, Olearius candle packaging · vrai studio

Olearius Candle Duo Product Shot, Visual Identity · vrai studio

Matchbox, Olearius candle packaging · vrai studio

The 1.9-kg porcelain candles, pure bliss, and their smaller 370-g counterparts, the “Héritage” collection, are available in seven fragrances created by the finest perfumers in Grasse

Nes candle photograph, Olearius lifestyle · vrai studio

An Olearius Heritage candle lit at the base of wooden sculptures, a chiaroscuro atmosphere, Olearius lifestyle photography · vrai studio

Lighting a Heritage candle indoors, lifestyle photography by Olearius · vrai studio

A lit Heritage candle resting on an art book, between a polar bear figurine and a lamp; lifestyle photograph by Olearius · vrai studio

Noa Lifestyle candle photography, Olearius visual identity · vrai studio

Noa Candle in a real-life setting, lifestyle photography by Olearius · vrai studio

An Heritage candle lit in a vintage interior, with a motorcycle and an oval mirror in the background; lifestyle photography by Olearius · vrai studio

An Heritage candle lit on a shelf among books, a decorative skull, and dried flowers; lifestyle photography by Olearius · vrai studio

Candlelit Ambiance by Nes, Textured Background, Lifestyle by Olearius · vrai studio

Nes candle as a decorative element, lifestyle photography by Olearius · vrai studio

Nes Natural Scented Candle, lifestyle photography by Olearius · vrai studio

Close-up of the inscription “Add something extra to the ordinary” engraved on the glass of the Heritage candle, packaging photography by Olearius · vrai studio

A lit Heritage candle engraved with “Add something extra to the ordinary,” placed between two wooden figurines; lifestyle photograph by Olearius · vrai studio

For Olearius, the candle is not a spin-off product. It is a natural extension of the brand into the world of home goods, designed with the same attention to detail as its olive oils.

The project began with a search for French porcelain manufacturers, followed by a prototyping phase to find the exact container that would match the brand’s premium positioning. The choice fell on white Limoges porcelain and black Haute-Vienne porcelain, two noble materials associated with durability and quality. The artistic direction for the packaging is identical to that of the olive oil. The product photography creates a minimalist aesthetic, with compositions based on contrasts between materials, ceramic, wax, and natural light. The object is prominent, clear, and authentic. The packaging does not seek to overshadow the object itself.

Art Direction and Photography: Camille Gabarra

FUNCTIONAL

A base cover

Graphic Design for Candle Packaging, Olearius Visual Identity · vrai studio

STUDY

Every project has its sketches

Champagne M.Marcoult, Iconic Photographs of an Independent Winemaker · vrai studio

M.Marcoult's Bistronomique Cuvée, 2026 Champagne campaign photograph · vrai studio

Art Direction
Photography

At the end of 2025, M.Marcoult entrusted us with the creation of his future communication visuals. As true epicureans, this time Florence and Julien asked us to highlight their pairings. We created compositions like color palettes. The visual impact comes from the unity of the whole, with no photomontage and no AI.

M.Marcoult Champagne Iconic Cuvées, 2026 campaign packshot · vrai studio

M.Marcoult Iconiques Bottle, Champagne Pack Shot 2026 · vrai studio

M.Marcoult Iconic Collection, 2026 Champagne Campaign Pack Shot · vrai studio

M.Marcoult's Iconic Collection, Champagne Campaign Photography 2026 · vrai studio

M.Marcoult Champagne Iconic Cuvées, 2026 advertising campaign product shots · vrai studio

M.Marcoult Champagne Collection, Iconic Photographs from the 2026 Campaign · vrai studio

Champagne M.Marcoult, "Iconiques 2026" Photo Campaign · vrai studio

M.Marcoult Bottle, Iconiques Champagne 2026 Pack Shot · vrai studio

M.Marcoult Iconiques Cuvée, champagne campaign product shot · vrai studio

For the 2026 Champagne M.Marcoult campaign, the brief is clear: highlight the food-and-wine pairings within the range. The campaign is structured around two themes: the “Cuvées Bistronomiques,” photographed against a backdrop of “craillères”, the limestone formations of the Champagne region’s underground cellars, and the “Cuvées Gastronomiques,” set against a backdrop of white marble, which conveys a more formal, more elite feel.

The visual concept creates a carefully curated palette of pairings for each vintage. The bottle is simply positioned, in balance, always without any photo manipulation. The composition is built around the product and the elements that complement it, without artifice. Zero AI. One hundred percent real. This campaign is part of the annual partnership between vrai studio and the house, the fifth year of continuous collaboration between Camille Gabarra and the teams at Champagne M.Marcoult.

Art Direction and Photography: Camille Gabarra

A benchmark in equestrian equipment, Flex-on has entrusted us with the redesign of its hexagon into a more breathable sign: Trex-on. Three chevrons accompany the unchanged typography. At the same time, Flex-on is researching and developing its future product: a riding helmet, and has entrusted us with the naming. It will be Armet! In reference to the first closed helmets worn by fifteenth-century knights.

Horse with a Flex-on saddle, Flex-on lifestyle photography homepage image · vrai studio

Flex-on hexagon symbol on stirrups, equestrian visual identity · vrai studio

Flex-on Helmet, Visual Identity for Equestrian Equipment · vrai studio

Flex-on Helmet Ambience, Equestrian Branding Photography · vrai studio

Hexagone Flex-on on a horse in a real-life setting, Flex-on lifestyle photograph · vrai studio

Flex-on packaging box, Flex-on visual identity · vrai studio

Flex-On is a French brand of equestrian equipment that specializes in manufacturing safety stirrups and helmets for competitive riders and the luxury equestrian market.

The brief entrusted to vrai studio covers the redesign of the logo. The helmet’s name was created by Camille Gabarra.

Art direction: Camille Gabarra

RESTRUCTURING

Trex-on, a sign that breathes

STUDIES

Some parallel research

Calvados product shot setting, view 1, Garnier branding · vrai studio

Creative Direction
Art Direction
Project management
Brand identity
Packaging
Photography
Brand story
Manufacturing management
Web design

Since 1877, the Garnier family has been producing and distilling in the Normandy Bocage. Nicolas entrusted us with the redesign of his identity after aligning us with several agencies. The human touch and a taste for the real thing made the difference. A family crest, Art Deco typography and midnight blue set the brand apart. The offer was reorganized into two ranges: one young, with a metaphorical illustration of the apple tree cycle; the other traditional, with classic graphic codes.

Calvados product photography, Garnier branding · vrai studio

Calvados product shot, view 2, Garnier branding · vrai studio

Calvados product shot, view 3, Garnier branding · vrai studio

Calvados product shot, view 5, Garnier branding · vrai studio

Two purely marketing-oriented products are developed on our advice: WAB – White Apple Brandy – echoes the codes of contraband, with no label and a message written by hand directly on the bottle; and the topette, a portable product that leaves a lasting impression and which Nicolas can fill on demand.

WAB Petite, Garnier Calvados packaging · vrai studio

WAB White Apple Brandy bottle, view 2, Garnier packaging · vrai studio

WAB White Apple Brandy bottle, view 1, Garnier packaging · vrai studio

Topette Nomade, View 1, Garnier Calvados packaging · vrai studio

Topette Nomade, View 7, Garnier Calvados packaging · vrai studio

Topette Nomade, View 6, Garnier Calvados packaging · vrai studio

"Topette Nomade" promotion, Garnier Calvados packaging · vrai studio

WAB in use, view 3, Garnier product photo · vrai studio

WAB in use, view 2, Garnier product photo · vrai studio

WAB in use, view 1, Garnier product photo · vrai studio

WAB in use, view 4, Garnier product photo · vrai studio

WAB in use, view 5, Garnier product photo · vrai studio

Calvados Garnier is a Normandy-based calvados producer. Camille Gabarra was entrusted with the artistic direction and product photography during the first twenty years of her career, making this project one of the seminal works in the wine and spirits industry.

The project encompasses the brand’s visual identity and the photographic direction for its products. Rooting the brand in the traditions of artisanal Normandy spirits, without imitating generic market standards, is the same principle that now guides projects for Champagne M.Marcoult, Distillerie de la Forge Distillerie Monéger. In fact, it was through Calvados Garnier that Champagne M.Marcoult first discovered Camille Gabarra’s work, before contacting him several years later for a collaboration that has been ongoing since 2020.

Art Direction and Photography: Camille Gabarra

Design Sketch 2, Garnier Visual Identity · vrai studio

ASSEMBLY

Drawing, cutting, gluing...

Concept Sketch 1, Garnier Visual Identity · vrai studio

STUDY

Starting with a sketch of intent, always

Ratafia M.Marcoult, bottle packshot, dark background, side view · vrai studio

Art Direction
Brand story
Brand vocabulary
Packaging
Manufacturing management
Photography

Following the rebranding of their champagne by us, Florence and Julien entrusted us with the creation of their flask of Ratafia, an artisanal amber (Chardonnay) or rosé (Pinot noir) spirit derived from champagne. A Peaky Blinders-style creation screen-printed directly on the glass in the Champagne brand's emblematic greige.

Ratafia M.Marcoult, atmosphere, staging, lifestyle photography · vrai studio

Ratafia M.Marcoult, product photography capturing the atmosphere of local champagne · vrai studio

M.Marcoult's Champagne Ratafia, atmospheric photo of the cellar · vrai studio

Ratafia M.Marcoult, bottle packshot, independent Champagne producer · vrai studio

M.Marcoult Rosé Ratafia, 360° rotating packaging views · vrai studio

M.Marcoult's Champagne Ratafia, atmospheric photograph · vrai studio

Close-up of the M.Marcoult Ratafia label, packaging typography · vrai studio

Ratafia M.Marcoult, product shot of two varieties: amber and rosé · vrai studio

M.Marcoult Rosé Ratafia, packaging and label design · vrai studio

Ratafia M.Marcoult atmosphere, featuring artisanal champagne · vrai studio

Ratafia M.Marcoult lifestyle, tasting table presentation · vrai studio

Champagne ratafia is a brandy made from grape juice and Champagne brandy, a niche, technically sophisticated product that deserves its own distinct identity within the M.Marcoult lineup.

vrai studio selects the flasks and designs the packaging for the white and rosé ratafia, in direct consistency with the graphic system developed for the house’s champagnes. The bottle, the silhouette of the label, the colors and the typography are all crafted so that the ratafia stands as a natural extension of the brand, without any break in tone or formal imitation. The product photography direction combines scenes shot in the cellar with studio packshots, anchoring each image in the world of the estate. The ratafia tells the story of the same house, differently: through another product, another light, another moment of the harvest.

Art Direction and Photography: Camille Gabarra

Ratafia Sketch by M.Marcoult, Process for Creating a Champagne Visual Identity · vrai studio

VIRTUAL

Vector before production

STUDY

Every project has its sketches

Behind-the-scenes at EFC Elephant Factory Classic, automotive branding · vrai studio

Art Direction
Rebranding
Brand story
Brand identity
Manufacturing management
Signage
Photography

A four-speed identity: the family garage logo for stationery and the garage facade; the iconic badge, an absolute identity target riveted to the rear of restored Land Rovers; the EFC banner, the authentic signature of the garage specializing in the made-in-France restoration of Land Rover Classics; the crazy elephant as a work of art painted on the garage's main wall.

EFC Elephant Factory Classic, handcrafted automotive branding · vrai studio

ICONIC BADGE

Proudly presented by Jean-François Saulières, garage founder

Lifestyle EFC Elephant Factory Classic, artisanal automotive branding photography · vrai studio

EFC Elephant Factory Classic atmosphere, automotive branding photography · vrai studio

EFC Elephant Factory Classic, visual identity for handcrafted automotive packaging · vrai studio

Behind-the-scenes at EFC Elephant Factory Classic, branding photography · vrai studio

EFC Elephant Factory Classic Vibe, Artisanal Automotive Branding Identity · vrai studio

COLORS & TYPOGRAPHY

Complementary tones for an identity that blends heritage and modernity

EFC Elephant Factory Classic, automotive branding and atmospheric photography · vrai studio

CUSTOM LETTERING

Script created for the project

STUDY

Sketch of intent

EFC Elephant Factory Classic, branding, packaging, identity · vrai studio

TRICOLOR FLAG

The garage's final banner

EFC Elephant Factory Classic, automotive packaging and visual identity · vrai studio

A man seen from behind wearing a denim shirt embroidered with "EFC," in a garage next to a Classic Land Rover (AI-generated image)

EFC Elephant Factory Classic, a lifestyle atmosphere reminiscent of a classic car workshop · vrai studio

Iconic, handmade, cold-enameled badges

EFC Elephant Factory Classic, lifestyle photography and automotive studio · vrai studio

REALIZATION

The first badge in the series by Clément

EFC Elephant Factory Classic lifestyle photography, automotive branding · vrai studio

Lifestyle EFC Elephant Factory Classic, studio branding photography · vrai studio

EFC Elephant Factory Classic, artisanal automotive lifestyle photography · vrai studio

EFC Elephant Factory Classic, lifestyle photography and automotive branding · vrai studio

EFC Elephant Factory Classic, lifestyle atmosphere, automotive photography · vrai studio

Elephant Factory Classic is a family-run workshop specializing in the complete restoration of classic Land Rovers, bolt by bolt. Jean-François Saulières and his sons Thomas and Raphaël offer a full vehicle restoration, a rare service that deserved a brand identity to match.

The brief entrusted to vrai studio starts from a simple observation: the existing identity did not do justice to the precision and high standards of the work. The creative answer is a mascot, a pink elephant whose trunk turns into a wrench, a direct metaphor for the trade. The symbol is strong, memorable and instantly recognizable. The key deliverable is a physical plaque fixed to the rear of restored vehicles, certifying that the work was carried out by Elephant Factory Classic. The accompanying photography supports the brand, notably with an image created for an advertisement published in a specialist magazine.

Art Direction and Photography: Camille Gabarra

Two conceptual images were created using generative AI (Midjourney), under vrai studio’s art direction.

EFC Elephant Factory Classic Mood Board, Automotive Visual Identity Universe · vrai studio

CREATIVE CONCEPT

Visual metaphor: a mechanical elephant

EFC Elephant Factory Classic Mood Board, Automotive Branding Reference · vrai studio

UNIVERSITY

What the brand should strive for

Elen Larcebeau Jewelry Store Ambience, Bordeaux Boutique Photography · vrai studio

Elen Larcebeau Bordeaux, portrait photography for a jewelry store · vrai studio

Art Direction
Photography

Elen Larcebeau, a leading jeweler on Rue Voltaire in Bordeaux, has entrusted us with producing photographs for its communications. The boutique, the lifestyle workshop, and its iconic products in the studio with floral artistic direction.

Elen Larcebeau Handcrafted Jewelry, close-up jewelry photography · vrai studio

Elen Larcebeau Jewelry, photography of handmade jewelry in Bordeaux · vrai studio

Elen Larcebeau Jewelry Store in Bordeaux, lifestyle photography vibe · vrai studio

Elen Larcebeau Jewelry, Bordeaux, artisanal photography · vrai studio

Elen Larcebeau, a boutique-style atmosphere featuring handmade jewelry in Bordeaux · vrai studio

Elen Larcebeau Jewelry, close-up photography of handcrafted jewelry · vrai studio

Elen Larcebeau Jewelry, close-up photography of jewelry and lifestyle · vrai studio

Ambiance: Elen Larcebeau, Jeweler in Bordeaux; Boutique Photography · vrai studio

Elen Larcebeau Jewelry, lifestyle jewelry photography in Bordeaux · vrai studio

Elen Larcebeau Jewelry Store in Bordeaux, photography atmosphere · vrai studio

Animated pear collage by Elen Larcebeau, artistic jewelry photography · vrai studio

Elen Larcebeau Boutique, an artisanal jewelry shop in Bordeaux · vrai studio

Elen Larcebeau Jewelry Store, lifestyle photography · vrai studio

Elen Larcebeau Boutique in Bordeaux, jewelry atmosphere photography · vrai studio

Elen Larcebeau Boutique, atmospheric photography of handmade jewelry · vrai studio

Elen Larcebeau Bordeaux, a lifestyle jewelry boutique atmosphere · vrai studio

Elen Larcebeau Boutique: a setting featuring photography and handcrafted jewelry · vrai studio

Elen Larcebeau is a Bordeaux jewelry house, renowned for the quality and singularity of its creations. The collaboration with vrai studio covers two distinct projects.

The first is a photo essay of the boutique, its facade, interior, and workshop, intended to support the brand’s communications. The second is a studio shoot with full artistic direction and styling: staging the jewelry, selecting materials that complement the pieces, and setting up lighting to capture the precision of the jewelry craftsmanship. Photographing jewelry requires an understanding of what each piece embodies, the material, the shape, and the finish, before deciding how to showcase it. Art direction and styling are inseparable from the photography process when the subject is of such precision.

Art Direction, Styling, and Photography: Camille Gabarra

STUDY

Every project has its sketches

Elen Larcebeau Jewelry, jewelry product photography in Bordeaux · vrai studio

visual design axis

Ref. but with more breathing space around artifacts

Distillerie de la Forge Spirits Bottles, packshot for rebranded product line · vrai studio

Art Direction
Rebranding
Brand story
Brand identity
Packaging
Manufacturing management

With over 24 references, this distillery needed to clarify its offering. We designed a double label - brand on top, flavour on the bottom - to simplify, distinguish and optimize their product range.

4 bottles of spirits Distillerie de la Forge, packaging line · vrai studio

Label Distillerie de la Forge, artisanal spirits packaging · vrai studio

DLF tab animation, distillery branding · vrai studio

DLF Identity Animation, Distillery Branding · vrai studio

Distillerie de la Forge bottle, spirits product shot on a dark background · vrai studio

Distillerie de la Forge, photography for artisanal spirits branding · vrai studio

B.A.T.

Loïc Charpy is a blacksmith and distiller based in Barbonne-Fayel in Champagne. La Distillerie de la Forge produces a wide range of artisanal spirits, including gins, brandies, and liqueurs, with a focus on working with materials and mastering fire.

The challenge facing vrai studio was to build a brand identity that would be recognizable across more than twenty product variants. The solution is a two-tiered graphic system: a top-level brand label that is consistent and recognizable, and a bottom-level product label that is modular, capable of adapting to each product without diluting the overall identity. The storytelling, centered on the blacksmith, fire, steel, and the transformation of materials, informs every design choice and sets the brand apart from the typical conventions of artisanal distilleries. The project encompassed the logo, the graphic style guide, the complete bottle labeling, and product photography direction.

Art Direction and Photography: Camille Gabarra

200 ML is all about sharing flavour!

STUDY

A strong, visual principle

Customers

Know-how

Mission : Art direction