Calvados product shot setup, view 1 — Garnier branding · real studio
Product Line Promotion — Garnier Visual Identity · vrai studio
  • Creative Direction
  • Art Direction
  • Project management
  • Brand identity
  • Packaging
  • Photography
  • Brand story
  • Manufacturing management
  • Web design

Since 1877, the Garnier family has been producing and distilling in the Normandy Bocage. Nicolas entrusted us with the redesign of his identity after aligning us with several agencies. The human touch and a taste for the real thing made the difference. A family crest, Art Deco typography and midnight blue set the brand apart. The offer was reorganized into two ranges: one young, with a metaphorical illustration of the apple tree cycle; the other traditional, with classic graphic codes.

Calvados product photography — Garnier branding · Vrai Studio

© Le Goff & Gabarra

Product Line Promotion — Garnier Visual Identity · vrai studio

© Le Goff & Gabarra

Calvados product shot setup, view 2 — Garnier branding · real studio

© Le Goff & Gabarra

Product Line Promotion — Garnier Visual Identity · vrai studio

© Le Goff & Gabarra

Product Line Promotion — Garnier Visual Identity · vrai studio

© Le Goff & Gabarra

Calvados product shot setup, view 3 — Garnier branding · real studio

© Le Goff & Gabarra

Logo animation — Garnier visual identity · vrai studio

© Le Goff & Gabarra

Calvados product shot, view 5 — Garnier branding · real studio

© Le Goff & Gabarra

Two purely marketing-oriented products are developed on our advice: WAB – White Apple Brandy – echoes the codes of contraband, with no label and a message written by hand directly on the bottle; and the topette, a portable product that leaves a lasting impression and which Nicolas can fill on demand.

WAB Petite — Garnier Calvados packaging · vrai studio
WAB White Apple Brandy bottle, view 2 — packaging by Garnier · vrai studio
WAB White Apple Brandy bottle, view 1 — packaging by Garnier · vrai studio
Topette Nomade, View 1 — Garnier Calvados packaging · Vrai Studio

© Le Goff & Gabarra

Topette Nomade, View 7 — Garnier Calvados packaging · Vrai Studio

© Le Goff & Gabarra

Topette Nomade, View 6 — Garnier Calvados packaging · Vrai Studio

© Le Goff & Gabarra

Topette Nomade animation — Garnier Calvados packaging · Vrai Studio

© Le Goff & Gabarra

WAB in context, view 3 — Garnier product photography · real studio
WAB in use, view 2 — Garnier product photography · real studio
WAB in context, view 1 — Garnier product photography · real studio
WAB in context, view 4 — Garnier product photography · real studio
WAB in context, view 5 — Garnier product photography · real studio
Concept Sketch 2 — Garnier Visual Identity · vrai studio

ASSEMBLY

Drawing, cutting, gluing...

Concept Sketch 1 — Garnier Visual Identity · vrai studio

STUDY

Starting with a sketch of intent, always

Brand Redesign, Before and After, View 1 — Garnier Calvados Branding · Vrai Studio Brand Redesign, Before and After, View 2 — Garnier Calvados Branding · Vrai Studio