Mission: Brand storytelling

Calvados Garnier is a Normandy-based producer of premium calvados. Camille Gabarra was entrusted with the artistic direction and product photography during the first twenty years of her career, making this project one of the seminal works in the wine and spirits industry.

The project encompasses the brand’s visual identity and the photographic direction for its products. Rooting the brand in the traditions of artisanal Normandy spirits—without imitating generic market standards—is the same principle that now guides projects for Champagne M.Marcoult, Distillerie de la Forge Distillerie Monéger. In fact, it was through Calvados Garnier that Champagne M.Marcoult first discovered Camille Gabarra’s work, before contacting him several years later for a collaboration that has been ongoing since 2020.

Art Direction and Photography: Camille Gabarra

Champagne M. Marcoult, a family-owned Champagne house founded in 1967, began the transition to the third generation in 2020 with a clear goal: to transform a long-established estate into a distinctive and desirable brand.

The project entrusted to vrai studio the entire brand identity, including naming, logo, monogram, typography, and color palette, as well as packaging for the full product line—labels, caps, neck labels, stoppers, and boxes. The color scheme—vineyard green and the “greige” of the Craillères—deliberately breaks with conventional champagne design conventions. Upon delivery, the impact was immediate: within six months, the house sold the equivalent of a full year’s worth of product. The partnership has naturally continued, encompassing photo shoots at the estate, studio product shots, the website, and print materials. Since 2024, vrai studio the house through an annual partnership.

Art Direction and Photography: Camille Gabarra