Noa Candle Duo Product Shot — Photography by Olearius · vrai studio
Nes Candle Pack Shot Cover — Photography by Olearius · vrai studio
  • Art Direction
  • Object design
  • Packaging
  • Project management
  • Manufacturing management
  • Photography

Olearius has entrusted us with the creation of their home candles and packaging. This time, vrai studio also took on the object design itself. These handcrafted candles, featuring a contemporary design created by us, are made of Limoges porcelain. Accompanied by a box of matches, these two candles expand the product line.

Nes Candle Packshot Animation — Olearius Visual Identity · vrai studio
Nes Candle Rotation Animation — Olearius 360° Packshot · vrai studio
Nes Candle packshot on a white background — photography by Olearius · vrai studio
Noa Candle Animation — Olearius Candles Visual Identity · vrai studio
Noa Candle Rotation Animation — Olearius Packshot · vrai studio
Noa Candle, white background packshot — photography by Olearius · vrai studio
Nes Candle Box Pack Shot — Olearius Packaging Identity · vrai studio
Nes Candle Gift Set — Olearius Branding and Packaging · vrai studio
Nes Candle Packaging Box — Design by Olearius · vrai studio
Unboxing the Noa Candle Set — Packaging by Olearius · vrai studio
Unboxing the Nes Candle — Olearius Packaging Set · vrai studio
Nes Candle Unboxing Animation — Olearius Packaging Set · vrai studio
Noa Candle Unboxing Video — Olearius Packaging Set · vrai studio
Matchbox — Olearius candle packaging · vrai studio
Matchbox product shot — Olearius candle packaging · vrai studio
Green matchbox — Olearius candle packaging · vrai studio
Olearius Candle Duo Product Shot — Visual Identity · vrai studio

Products in their environment, decorative mood for communication

Nes Candle Display — Olearius Lifestyle Ambiance · vrai studio
Nes Candle Photography — Olearius Lifestyle · vrai studio
Noa Candle in Use — Olearius Lifestyle Packshot · vrai studio
Noa Lifestyle Candle Photography — Olearius Visual Identity · vrai studio
Noa Candle in a Real-Life Setting — Lifestyle Photography by Olearius · vrai studio
Noa Candle Lifestyle Product Shot — Photography by Olearius · vrai studio
Nes Candle, Dark Base — atmospheric photography by Olearius · vrai studio
Nes Textured Candle Holder — Olearius Lifestyle · vrai studio
Nes Candle as Decor — Lifestyle Photography by Olearius · vrai studio
Nes Natural Scented Candle — lifestyle photography by Olearius · vrai studio
Noa Candlelight Ambience — Olearius Lifestyle · vrai studio
Nes Lifestyle Natural-Colored Candle — Photography by Olearius · vrai studio
Nes Candle Lifestyle — atmospheric photography by Olearius · vrai studio
Nes Candle Lifestyle — Olearius Natural Ambience · vrai studio

For Olearius, the candle is not a spin-off product. It is a natural extension of the brand into the world of home goods, designed with the same attention to detail as its olive oils.

The project began with a search for French porcelain manufacturers, followed by a prototyping phase to find the exact container that would match the brand’s premium positioning. The choice fell on white Limoges porcelain and black Haute-Vienne porcelain, two noble materials associated with durability and quality. The artistic direction for the packaging is identical to that of the olive oil. The product photography creates a minimalist aesthetic, with compositions based on contrasts between materials—ceramic, wax, and natural light. The object is prominent, clear, and authentic. The packaging does not seek to overshadow the object itself.

Art Direction and Photography: Camille Gabarra

Functional sketch of candle packaging — Olearius visual identity · vrai studio

FUNCTIONAL

A base cover

Candle Packaging Design — Olearius Visual Identity · vrai studio

STUDY

Every project has its sketches

Calvados product shot setting, view 1 — Garnier branding · vrai studio
Product Line Promotion — Garnier Visual Identity · vrai studio
  • Creative Direction
  • Art Direction
  • Project management
  • Brand identity
  • Packaging
  • Photography
  • Brand story
  • Manufacturing management
  • Web design

Since 1877, the Garnier family has been producing and distilling in the Normandy Bocage. Nicolas entrusted us with the redesign of his identity after aligning us with several agencies. The human touch and a taste for the real thing made the difference. A family crest, Art Deco typography and midnight blue set the brand apart. The offer was reorganized into two ranges: one young, with a metaphorical illustration of the apple tree cycle; the other traditional, with classic graphic codes.

Calvados product photography — Garnier branding · vrai studio

© Le Goff & Gabarra

Product Line Promotion — Garnier Visual Identity · vrai studio

© Le Goff & Gabarra

Calvados product shot setting, view 2 — Garnier branding · vrai studio

© Le Goff & Gabarra

Product Line Promotion — Garnier Visual Identity · vrai studio

© Le Goff & Gabarra

Product Line Promotion — Garnier Visual Identity · vrai studio

© Le Goff & Gabarra

Calvados product shot setting, view 3 — Garnier branding · vrai studio

© Le Goff & Gabarra

Logo Animation — Garnier Visual Identity · vrai studio

© Le Goff & Gabarra

Calvados product shot setting, view 5 — Garnier branding · vrai studio

© Le Goff & Gabarra

Two purely marketing-oriented products are developed on our advice: WAB – White Apple Brandy – echoes the codes of contraband, with no label and a message written by hand directly on the bottle; and the topette, a portable product that leaves a lasting impression and which Nicolas can fill on demand.

WAB Petite — Garnier Calvados packaging · vrai studio
WAB White Apple Brandy bottle, view 2 — packaging by Garnier · vrai studio
WAB White Apple Brandy bottle, view 1 — packaging by Garnier · vrai studio
Topette Nomade, View 1 — Garnier Calvados packaging · vrai studio

© Le Goff & Gabarra

Topette Nomade, View 7 — Garnier Calvados packaging · vrai studio

© Le Goff & Gabarra

Topette Nomade, View 6 — Garnier Calvados packaging · vrai studio

© Le Goff & Gabarra

"Topette Nomade" Animation — Garnier Calvados Packaging · vrai studio

© Le Goff & Gabarra

WAB in context, view 3 — Garnier product photography · vrai studio
WAB in use, view 2 — Garnier product photography · vrai studio
WAB in context, view 1 — Garnier product photography · vrai studio
WAB in context, view 4 — Garnier product photography · vrai studio
WAB in context, view 5 — Garnier product photography · vrai studio

Calvados Garnier is a Normandy-based calvados producer. Camille Gabarra was entrusted with the artistic direction and product photography during the first twenty years of her career, making this project one of the seminal works in the wine and spirits industry.

The project encompasses the brand’s visual identity and the photographic direction for its products. Rooting the brand in the traditions of artisanal Normandy spirits—without imitating generic market standards—is the same principle that now guides projects for Champagne M.Marcoult, Distillerie de la Forge Distillerie Monéger. In fact, it was through Calvados Garnier that Champagne M.Marcoult first discovered Camille Gabarra’s work, before contacting him several years later for a collaboration that has been ongoing since 2020.

Art Direction and Photography: Camille Gabarra

Concept Sketch 2 — Garnier Visual Identity · vrai studio

ASSEMBLY

Drawing, cutting, gluing...

Concept Sketch 1 — Garnier Visual Identity · vrai studio

STUDY

Starting with a sketch of intent, always

Brand Redesign, Before and After, View 1 — Garnier Calvados Branding · vrai studio Brand Redesign, Before and After, View 2 — Garnier Calvados Branding · vrai studio
Ratafia Atmosphere by M. Marcoult — Artisanal Brand Photography · vrai studio
Ratafia M. Marcoult — bottle packshot, dark background, side view · vrai studio
  • Art Direction
  • Brand story
  • Brand vocabulary
  • Packaging
  • Manufacturing management
  • Photography

Following the rebranding of their champagne by us, Florence and Julien entrusted us with the creation of their flask of Ratafia, an artisanal amber (Chardonnay) or rosé (Pinot noir) spirit derived from champagne. A Peaky Blinders-style creation screen-printed directly on the glass in the Champagne brand's emblematic greige.

M. Marcoult Champagne Ratafia — atmosphere, visual identity, rebranding · vrai studio
Ratafia M. Marcoult — atmosphere, staging, lifestyle photography · vrai studio
Ratafia M. Marcoult — product photography capturing the atmosphere of champagne and local terroir · vrai studio
M. Marcoult Champagne Ratafia — atmospheric cellar photography · vrai studio
Ratafia M. Marcoult — bottle packshot, independent winemaker, Champagne · vrai studio
M. Marcoult Rosé Ratafia — 360° rotating packaging views · vrai studio
M. Marcoult Champagne Ratafia — atmospheric photography · vrai studio
Close-up of the M. Marcoult Ratafia label — packaging typography · vrai studio
Ratafia M. Marcoult — product shots of the amber and rosé varieties · vrai studio
M. Marcoult Rosé Ratafia — packaging and label design · vrai studio
Ratafia Atmosphere by M. Marcoult — featuring artisanal champagne · vrai studio
Ratafia M. Marcoult Lifestyle — Tasting Table Set-Up · vrai studio
Ratafia M. Marcoult — lifestyle photography for a champagne brand · vrai studio

Champagne ratafia is a brandy made from grape juice and Champagne brandy—a niche, technically sophisticated product that deserves its own distinct identity within the M. Marcoult lineup.

vrai studio the bottles and designs the packaging for the white and rosé ratafia, ensuring direct consistency with the graphic system developed for the house’s champagnes. The bottle, the label’s silhouette, the color palette, and the typographic style are all crafted so that the ratafia stands as a natural extension of the brand, without any break in tone or formal imitation. The product photography direction combines scenes shot in the cellar with studio product shots, anchoring each image within the estate’s world. The ratafia tells the story of the same house, but in a different way—through a different product, a different light, and a different moment in the harvest.

Art Direction and Photography: Camille Gabarra

Ratafia Sketch by M. Marcoult — Visual Identity Creation Process for Champagne · vrai studio

VIRTUAL

Vector before production

Ratafia Study by M. Marcoult — packaging and brand identity design sketches · vrai studio

STUDY

Every project has its sketches

Monéger Pack, Nickel Finish — Heritage Spirits Packaging · vrai studio
Monéger Heritage Spirits — bottle packshot, visual identity · vrai studio

In 1881, the Monéger distillery was founded. In 2023, the identity is revised by the real thing. It will be derived from the brand's archives and the bottle of Goudron Monéger, the company's emblematic liqueur.

Monéger Branding — Artisanal Spirits Photography · vrai studio
Monéger Heritage Spirits Ambience — Branding Photography · vrai studio
Monéger Spiritueux — Atmosphere, Photography, Visual Identity · vrai studio
Monéger Product Shot — Visual Identity for Heritage Spirits · vrai studio
Monéger Spirits Product Shot — Handcrafted Label and Packaging · vrai studio
Monéger Spirits — atmospheric packaging photography · vrai studio

Creation of visuals in colored pencil to illustrate gentian root and the future "Tar" made from maritime pine sap.

Monéger Spirits Bottle — Brand Identity and Packaging · vrai studio

ANALYTICAL DRAWING

Sprig of maritime pine

Monéger Packaging — artisanal spirits, packshots, branding · vrai studio

ANALYTICAL DRAWING

Gentian root

Monéger Artisanal Spirits — Atmospheric Photography, Branding · vrai studio
Monéger Branding Ambience — Heritage Spirits Photography · vrai studio

Monéger is a family-owned brand of gentian-based spirits, founded in 1881, which ceased operations after World War II and was revived by the founder’s granddaughter. The project began with a sourcing trip to Corrèze to track down physical archives, bottles, labels, and historical artifacts that would inform the rebranding effort.

vrai studio the brand’s identity based on this archival material, seeking to ground the brand in its history without resorting to pastiche. The labels are designed as double-layered, laminated labels, with textural and embossed details crafted to convey the enduring nature of a brand returning after decades of absence. Reviving a century-old family brand requires understanding what it was before deciding what it will become. The Monéger rebranding is built on this logic: first rediscover, then propose.

Art Direction and Photography: Camille Gabarra

Monéger Bottle — heritage spirits product shot · vrai studio

1935

The original brand DNA label

Monéger Packaging — Artisanal Spirits Visual Identity · vrai studio

traces of the past

Great references

Distillerie de la Forge Spirits Bottles Distillerie de la Forge packshot for rebranded product line · vrai studio
Visual Identity for Distillerie de la Forge Logo and Brand Packaging · vrai studio

With over 24 references, this distillery needed to clarify its offering. We designed a double label - brand on top, flavour on the bottom - to simplify, distinguish and optimize their product range.

4 bottles Distillerie de la Forge spirits Distillerie de la Forge packaging line · vrai studio
Distillerie de la Forge Brand Distillerie de la Forge Visual Identity and Spirits Packaging · vrai studio
Distillerie de la Forge Label Distillerie de la Forge Artisanal Spirits Packaging · vrai studio
DLF Tab Animation — Distillery Branding · vrai studio
DLF Identity Animation — Distillery Branding · vrai studio
Distillerie de la Forge Bottle Distillerie de la Forge spirits packshot on a dark background · vrai studio
Distillerie de la Forge photography for artisanal spirits branding · vrai studio

B.A.T.

Loïc Charpy is a blacksmith and distiller based in Barbonne-Fayel in Champagne. La Distillerie de la Forge produces a wide range of artisanal spirits, including gins, brandies, and liqueurs, with a focus on working with materials and mastering fire.

The challenge facing vrai studio was to build a brand identity that would be recognizable across more than twenty product variants. The solution is a two-tiered graphic system: a top-level brand label that is consistent and recognizable, and a bottom-level product label that is modular, capable of adapting to each product without diluting the overall identity. The storytelling—centered on the blacksmith, fire, steel, and the transformation of materials—informs every design choice and sets the brand apart from the typical conventions of artisanal distilleries. The project encompassed the logo, the graphic style guide, the complete bottle labeling, and product photography direction.

Art Direction and Photography: Camille Gabarra

Distillerie de la Forge Logo Distillerie de la Forge Visual Identity Design and Rebranding · vrai studio

SHARE

200 ML is all about sharing flavour!

Visual Identity for Distillerie de la Forge Spirits Brand · vrai studio

STUDY

A strong, visual principle

Ambiance Filon traiteur Food Photography and Visual Identity · vrai studio
Filon traiteur Brand Filon traiteur Visual Identity and Food Branding · vrai studio

Filon is a gourmet caterer that cooks good, ethical, homemade food. We created an F monogram for them, to accompany the architecture of the brand's furnishings, locations and proximity supports. Initially a delivery-only offer - starter, main course and dessert menus in 2 recycled cardboard bowls - Filon has since opened company restaurants in Paris and the Paris region.

Atmospheric photography for Filon traiteur socially conscious food branding · vrai studio
Filon traiteur Truck Filon traiteur Socially Conscious Food Brand Identity, Bordeaux · vrai studio
Filon traiteur Branding Campaign Filon traiteur Food Photography · vrai studio
Ambiance Filon traiteur Food Photography and Visual Identity · vrai studio
Animated illustration for Filon traiteur food branding · vrai studio
Branding for Filon traiteur packaging and visual identity for food · vrai studio
Ambiance Filon traiteur Food Photography and Visual Identity · vrai studio
Filon traiteur Brand Filon traiteur Visual Identity and Food Packaging · vrai studio
Filon traiteur Branding, Visual Identity, Food · vrai studio
Filon Large Bowl Animation — Food Visual Identity · vrai studio
Filon traiteur Salads Filon traiteur Food Photography, Socially Conscious Branding · vrai studio
Animation for Filon traiteur small bowl Filon traiteur visual identity illustration · vrai studio

We work with commissioned architects to design the first corner, including signage.

Ambiance Filon traiteur Visual Identity for Socially Conscious Food · vrai studio
Filon traiteur : Committed to Sustainable Filon traiteur — Photography, Ambience, Brand Identity · vrai studio
Filon traiteur Photography Filon traiteur Food Branding Atmosphere · vrai studio
Lifestyle Filon traiteur Socially Conscious Filon traiteur — Brand Photography · vrai studio
Lifestyle Photography: Filon traiteur Socially Conscious Food Branding · vrai studio
Lifestyle Filon traiteur — atmospheric photography · vrai studio
Filon traiteur — Food Photography · vrai studio
Lifestyle Filon traiteur Socially Conscious Food Photography · vrai studio
Lifestyle Photography: Filon traiteur Food in Bordeaux · vrai studio

Filon is a high-end Parisian catering company founded on seasonal cuisine, an eco-friendly approach, and a family-oriented philosophy. The project was born out of a partnership between an entrepreneur and a chef, both of whom are familiar with the work of vrai studio have confidence in its vision.

The project encompasses the entire brand identity—including the logo, graphic system, and typography—as well as its implementation in the physical space of the takeout location: the storefront, signage, wall-mounted menus, and wall graphics. The paper bags, boxes, bowls, business cards, and promotional materials all contribute to a cohesive brand experience, from the point of sale right through to the act of packaging. Filon’s brand identity is designed to be accessible without being generic, and recognizable without being flashy. A caterer who knows what they’re doing doesn’t need to say more than is necessary.

Art Direction and Photography: Camille Gabarra

Branding for Filon traiteur Food Visual Identity · vrai studio

PALETTE

One support, one shade

Visual Identity for Filon traiteur Packaging, Branding, and Socially Conscious Food · vrai studio

STUDY

When geology and monograms go hand in hand

Olearius Brand Logo — Olive Oil Visual Identity · vrai studio
Olearius Product Shot — Olive Oil Lifestyle Photography · vrai studio

In the summer of 2024, vrai studio approached to develop the brand identity for a premium olive oil brand. We’re proud of the name we came up with: Olearius. Working alongside the founder ever since, we’ve been overseeing the creative direction for all of Olearius’s needs in terms of art direction, photography, and communications.

Olearius Olive Oil — packshot and visual identity · vrai studio
Olearius Olive Oil — Spring Lifestyle Food Photography · vrai studio
Olearius Brand Identity — Olive Oil Brand Photography · vrai studio
Olearius Oil in Context — Lifestyle Photography · vrai studio
Olearius Brand Identity Animation — Olive Oil · vrai studio
Olearius Branding — Olive Oil Brand · vrai studio
Olearius Brand — Olive Oil Visual Identity · vrai studio
Olearius Oil Lifestyle — Brand Photography · vrai studio
Olearius Olive Oil Packshot — Product Photography · vrai studio
Olearius Olive Oil Branding — brand · vrai studio
Olearius Olive Oil Lifestyle — Outdoor Product Photography · vrai studio
Olearius Olive Oil — Visual Identity, Photography · vrai studio

Creation of visuals for brand communication. The two iconic worlds in studio and lifestyle for instagram

Olearius Brand Identity — Olive Oil · vrai studio
Olearius Oil Product Photography — Visual Identity · vrai studio
Olearius in Action — Olive Oil Identity Photography · vrai studio
Olearius Visual Identity — Olive Oil Branding · vrai studio
Olearius Olive Oil Lifestyle — Visual Identity · vrai studio
Olearius Product Shot — Olive Oil Photography · vrai studio
Burrata and Olearius Olive Oil Animation — lifestyle food · vrai studio
Olearius Olive Oil Lifestyle — food photography with a summery vibe · vrai studio
Semidana Fruit Salad Animation — Olearius Olive Oil · vrai studio
Olearius Olive Oil — Summer Lifestyle Photography · vrai studio

ŏlĕārĭus o.leˈaː.ri.us : Derived from "oleum" (oil) with the suffix "-arius" (one who makes), olearius means oil maker, oil manufacturer or oil merchant

Olearius olive oil — packshot photography · vrai studio
Olearius Natural Olive Oil — lifestyle photography · vrai studio
Lifestyle Olearius — olive oil photography · vrai studio
Olearius Packshot — Olive Oil Product Photography · vrai studio
Olearius olive oil bottle — lifestyle packshot on a neutral background · vrai studio
Olearius Olive Oil Bottle — Light-Colored Packaging · vrai studio

It all started with a dream: to create an olive oil brand using olives from an olive grove purchased in Sardinia. vrai studio the project from that initial idea—through naming, positioning, and visual identity—all the way to the final production files.

The name Olearius is derived from a Latin root that refers to an oil specialist, an olive oil merchant. It immediately positions the brand as one of knowledge and expertise. The project encompassed naming, the logo, the main monogram and its variations for each product, the typographic style, packaging on a custom-designed bottle developed in collaboration with a glassmaker, the cap, and the carrying bag. Two origins form the basis of the range: Semidana from Sardinia and Aglandau from Provence. The product photography direction combines iconic studio shoots, lifestyle shoots, and product shots on a white background for the online store. vrai studio also vrai studio the website olearius.fr.

Art Direction and Photography: Camille Gabarra

Lifestyle Olearius — olive oil photography, branding · vrai studio

BRAND PALETTE

Summary of Olearius brand materials and colors

Olearius Olive Oil Packshot — Product Photography · vrai studio

STUDY

Every project has its sketches

Jewelry Branding in Paris — Visual Identity for a Jewelry House · vrai studio
Luxury jewelry ring, Paris — photography, art direction · vrai studio
  • Project management
  • Creative Direction
  • Art Direction
  • Brand story
  • Brand identity
  • Brand vocabulary
  • Packaging
  • Manufacturing management
  • Photography
  • Web design

A-J Aubert is a Parisian fine jewelry house. To support its launch, vrai studio designed the entire visual identity: logo, typographic system, stationery, and jewelry packaging—jewelry boxes, pouches, ribbons, and warranty cards.

The creative vision: a refined and elegant aesthetic, where every material—hot foil stamping, embossing, textured papers, and slipcases—reflects the jeweler’s commitment to craftsmanship. The custom-designed AJA monogram serves as a signature, a seal, and a repeating motif.

The brand’s visual identity guides its campaigns and communication materials. The comprehensive graphic system allows A-J Aubert to consistently apply its brand identity across all platforms, from storefronts to digital media.

High-end jewelry in Paris — luxury product photography · vrai studio
Paris Jewelry Collection — Photography and Visual Identity · vrai studio

UNBOXING

The brand at every stage

Paris Jewelry — Visual Identity, Art Direction · vrai studio
Paris Jewelry Collection — Luxury Branding Photography · vrai studio
Jewelry Medallion Animation — Visual Identity for a Parisian Jewelry House · vrai studio

VISUAL CREATION

From pencil to reality

High-end jewelry in Paris — packshot photography, visual identity · vrai studio

EDITORIAL CREATION

Wit and poetry

© Florence Valencourt / Original Soundtrack

Paris Jewelry Brand Identity — Branding for a Luxury Jewelry House · vrai studio
Paris Jewelry Collection — Photography by the Jewelry House · vrai studio
Animated jewelry logo in Paris — visual identity design for a jewelry house · vrai studio
Paris Jewelry Storefront — Luxury Branding and Visual Identity · vrai studio
Jewelry Packaging in Paris — Luxury Packaging Design, Visual Identity · vrai studio

ALTERNATIVE NECKLACE PACK

Iconic brand phrases by Florence Valencourt / Original soundtrack

Alternative Jewelry Packaging in Paris — Luxury Visual Identity · vrai studio

PACK ALTERNATIF BIJOUX DE CHEVEUX

Iconic brand phrases by Florence Valencourt / Original soundtrack

Paris Jewelry — luxury packshot photography and branding · vrai studio
Luxury Jewelry in Paris — Artistic Direction Photography · vrai studio
Jewelry Brand Identity Design in Paris — Jewelry Brand Branding · vrai studio

Creation of visuals for the brand's communication. Jewelry and roses, Marie-Antoinette's favorite flowers

Paris Jewelry Collection — Photography, Visual Identity, Branding · vrai studio
Paris Jewelry — luxury visual identity photography · vrai studio
Paris Jewelry — Luxury Visual Identity Photography · vrai studio
Luxury jewelry ring, Paris — photography by a jewelry house · vrai studio
High-End Jewelry in Paris — Luxury Branding Photography · vrai studio
Jewelry Branding in Paris — Visual Identity, Art Direction · vrai studio

THE BRAND

Present at every stage of unboxing

Luxury Jewelry Collection, Paris — Branding Photography for a Jewelry House · vrai studio
Paris Jewelry Collection — Luxury Branding Photography · vrai studio
Paris Jewelry Collection — Photography, Visual Identity, Branding · vrai studio
Paris High Jewelry Collection — Luxury Branding Photography · vrai studio
Luxury Jewelry in Paris — Branding Photography · vrai studio

To capture the soul of 1773, the shoot took place at the Musée Lambinet, a discreet showcase for the forgotten Versailles. Michaela Frino lent her mischievous hand to accompany the brand. Video : Mathieu Palacin

Paris Jewelry Storefront — Visual Identity & Branding · vrai studio
Jewelry Branding in Paris — Visual Identity for Luxury Brands · vrai studio
Luxury Jewelry in Paris — Branding and Visual Identity · vrai studio
Paris Jewelry Brand — Visual Identity, Branding, Art Direction · vrai studio
Jewelry Branding in Paris — Visual Identity and Brand Creation · vrai studio
Paris Jewelry — Luxury Visual Identity Photography · vrai studio

The license acquired by the client belongs to a jewelry brand associated with the French royal court of the 18th century, which had been dormant for decades. Reviving this Parisian jewelry brand required restoring its historical identity without weighing it down, and creating a contemporary visual identity without compromising its uniqueness.

The project entrusted to vrai studio naming, the creation of the logo, monogram, and graphic patterns, as well as all brand materials, including gift boxes, outer boxes, bags, certificates of authenticity, stationery, and correspondence. The combination of serif and sans-serif typefaces ensures readability and absolute uniqueness. The color palette, built around a reddish-brown hue reminiscent of the ermine worn at court and a deep blue, anchors the brand in its history.vrai studio alsovrai studio the photographic production of the jewelry and supports the implementation of the brand identity on the boutique’s website.

Art Direction and Photography: Camille Gabarra

Luxury Jewelry Set, Paris — Artistic Direction Photography · vrai studio

NUANCIER

A-J Aubert brand materials and colors

Paris Jewelry — Luxury Art Direction Photography · vrai studio

STUDY

Every project has its sketches

Champagne Ambiance by M. Marcoult — Art Direction and Visual Identity Rebranding · vrai studio
Vue — Visual Identity by vrai studio
  • Project management
  • Creative Direction
  • Art Direction
  • Brand story
  • Brand identity
  • Packaging
  • Manufacturing management
  • Photography
  • Web design

Florence and Julien Marcoult are independent winemakers deeply rooted in both their land and their values. From their estate on chalky soil in the Marne region, they produce a champagne that reflects their character: precise, unique, and uncompromising. Driven by a desire to fully express themselves, they share their name, their story, and their vision with us. Since 2021, united by a passion for authenticity, we have been supporting them in developing their brand identity, packaging, and photographic direction.

M. Marcoult Champagne Label — Typography and Visual Identity Branding · vrai studio
M. Marcoult Champagne Bottle — Packshot of packaging on a dark background · vrai studio
Stacked M. Marcoult champagne cases — packaging and brand identity · vrai studio
Close-up of M. Marcoult champagne cork — packaging close-up · vrai studio
Close-up of the M. Marcoult champagne label and logo — visual identity redesign · vrai studio
M. Marcoult Champagne Gift Set — tagline: “A bubbly made with love for true connoisseurs” · vrai studio

Our mission: to make the brand visible in a highly competitive environment. The keys to this identity: strong, contrasting colors, vineyard green and chalk greige; clear labelling with a neat hierarchy of information.

M. Marcoult Vigneron de Terroir Green Champagne Capsule — packaging close-up · vrai studio
Champagne Ambiance by M. Marcoult — photography for a local Champagne brand · vrai studio
M. Marcoult Champagne Cases in the Cellar — Storage and Packaging Design · vrai studio
Champagne Photography by M. Marcoult — Packaging and Visual Identity · vrai studio
Champagne M. Marcoult — bottle packshot and brand identity · vrai studio
Champagne styling by M. Marcoult — lifestyle and branding · vrai studio
Champagne M. Marcoult in a stylish setting — handcrafted bottle and packaging · vrai studio
Champagne Detail: M. Marcoult — Product Photography by an Independent Winemaker · vrai studio
M. Marcoult Champagne Brand Identity — Photography for a Winery · vrai studio
Champagne M. Marcoult — Packaging and Branding for Independent Winemakers · vrai studio
Champagne Tasting Atmosphere at M. Marcoult — Artisanal Lifestyle Brand · vrai studio
Champagne Photography by M. Marcoult — the atmosphere of a local winemaker’s cellar · vrai studio
Champagne M. Marcoult — Cellar Ambiance and Brand Identity Rebranding · vrai studio
M. Marcoult Champagne Capsules and Wire Cages — Brand Identity Accessories Details · vrai studio
M. Marcoult Champagne Wire Cage and Foil — Artisanal Tasting Lifestyle · vrai studio

Champagne M. Marcoult, a family-owned Champagne house founded in 1967, began the transition to the third generation in 2020 with a clear goal: to transform a long-established estate into a distinctive and desirable brand.

The project entrusted to vrai studio the entire brand identity, including naming, logo, monogram, typography, and color palette, as well as packaging for the full product line—labels, caps, neck labels, stoppers, and boxes. The color scheme—vineyard green and the “greige” of the Craillères—deliberately breaks with conventional champagne design conventions. Upon delivery, the impact was immediate: within six months, the house sold the equivalent of a full year’s worth of product. The partnership has naturally continued, encompassing photo shoots at the estate, studio product shots, the website, and print materials. Since 2024, vrai studio the house through an annual partnership.

Art Direction and Photography: Camille Gabarra

M. Marcoult Champagne Study — Sketches and Concepts for Visual Identity and Rebranding · vrai studio

STUDY

Every project has its sketches

M. Marcoult Champagne Color Chart — Materials and Colors Palette for Visual Identity · vrai studio

NUANCIER

A good summary of the materials and shades of the M.Marcoult champagne brand

M. Marcoult Champagne Brand Identity Before Redesign — Old Brand Packaging · vrai studio M. Marcoult Champagne Identity After Redesign — New Branding · vrai studio