• Art Direction
  • Brand story
  • Brand vocabulary
  • Packaging
  • Manufacturing management
  • Photography

Following the rebranding of their champagne by us, Florence and Julien entrusted us with the creation of their flask of Ratafia, an artisanal amber (Chardonnay) or rosé (Pinot noir) spirit derived from champagne. A Peaky Blinders-style creation screen-printed directly on the glass in the Champagne brand's emblematic greige.

VIRTUAL

Vector before production

STUDY

Every project has its sketches

  • Brand identity
  • Packaging
  • Photography

In 1881, the Monéger distillery was founded. In 2023, the identity is revised by the real thing. It will be derived from the brand's archives and the bottle of Goudron Monéger, the company's emblematic liqueur.

Creation of visuals in colored pencil to illustrate gentian root and the future "Tar" made from maritime pine sap.

ANALYTICAL DRAWING

Sprig of maritime pine

ANALYTICAL DRAWING

Gentian root

1935

The original brand DNA label

traces of the past

Great references

  • Art Direction
  • Brand story
  • Brand identity
  • Packaging
  • Manufacturing management

With over 24 references, this distillery needed to clarify its offering. We designed a double label - brand on top, flavour on the bottom - to simplify, distinguish and optimize their product range.

DRAWABLE

SHARE

200 ML is all about sharing flavour!

STUDY

A strong, visual principle

  • Art Direction
  • Brand identity
  • Brand story
  • Packaging
  • Spatial design

Filon is a gourmet caterer that cooks good, ethical, homemade food. We created an F monogram for them, to accompany the architecture of the brand's furnishings, locations and proximity supports. Initially a delivery-only offer - starter, main course and dessert menus in 2 recycled cardboard bowls - Filon has since opened company restaurants in Paris and the Paris region.

We work with commissioned architects to design the first corner, including signage.

PALETTE

One support, one shade

STUDY

When geology and monograms go hand in hand

  • Creative Direction
  • Art Direction
  • Naming
  • Brand story
  • Brand identity
  • Object design
  • Packaging
  • Manufacturing management
  • Project management
  • Photography
  • Web design

Summer 2024, True Studio is asked to imagine the identity of a high-end olive oil brand. We're proud of the name we came up with: Olearius. Since then, we've been working alongside the founder as creative directors for everything Olearius needs in terms of art direction, photography and communications.

Creation of visuals for brand communication. The two iconic worlds in studio and lifestyle for instagram

ŏlĕārĭus o.leˈaː.ri.us : Derived from "oleum" (oil) with the suffix "-arius" (one who makes), olearius means oil maker, oil manufacturer or oil merchant

BRAND PALETTE

Summary of Olearius brand materials and colors

STUDY

Every project has its sketches

  • Project management
  • Creative Direction
  • Art Direction
  • Brand story
  • Brand identity
  • Brand vocabulary
  • Packaging
  • Manufacturing management
  • Photography
  • Web design

Ange-Joseph Aubert, jeweler to the King and Marie-Antoinette, is reborn as A-J AUBERT. vrai studio rethinks the identity: an anglicized name, carefully framed period paintings, a palette of blues and russets enhanced with hot gold. A contemporary identity, faithful to the mischievous elegance of the Versailles of 1773.

UNBOXING

The brand at every stage

VISUAL CREATION

From pencil to reality

EDITORIAL CREATION

Wit and poetry

© Florence Valencourt / Original Soundtrack

ALTERNATIVE NECKLACE PACK

Iconic brand phrases by Florence Valencourt / Original soundtrack

PACK ALTERNATIF BIJOUX DE CHEVEUX

Iconic brand phrases by Florence Valencourt / Original soundtrack

Creation of visuals for the brand's communication. Jewelry and roses, Marie-Antoinette's favorite flowers

THE BRAND

Present at every stage of unboxing

To capture the soul of 1773, the shoot took place at the Musée Lambinet, a discreet showcase for the forgotten Versailles. Michaela Frino lent her mischievous hand to accompany the brand. Video : Mathieu Palacin

NUANCIER

A-J Aubert brand materials and colors

STUDY

Every project has its sketches

  • Project management
  • Creative Direction
  • Art Direction
  • Brand story
  • Brand identity
  • Packaging
  • Manufacturing management
  • Photography
  • Web design

Florence and Julien Marcoult are independent winegrowers rooted in their land and their values. Driven by the desire to reveal themselves fully, they entrust us with their name, their history and their vision. Since 2021, united by a taste for the real thing, we've been working with them...

Our mission: to make the brand visible in a highly competitive environment. The keys to this identity: strong, contrasting colors, vineyard green and chalk greige; clear labelling with a neat hierarchy of information.

STUDY

Every project has its sketches

NUANCIER

A good summary of the materials and shades of the M.Marcoult champagne brand