Elen Larcebeau Jewelry Store Ambience — Bordeaux Boutique Photography · vrai studio
Elen Larcebeau Bordeaux — portrait photography for a jewelry boutique · vrai studio
  • Art Direction
  • Photography

Elen Larcebeau, a leading jeweler on Rue Voltaire in Bordeaux, has entrusted us with producing photographs for its communications. The boutique, the lifestyle workshop, and its iconic products in the studio with floral artistic direction.

Elen Larcebeau Handcrafted Jewelry — Close-up Jewelry Photography · vrai studio
Elen Larcebeau Jewelry — Photography of Handcrafted Jewelry in Bordeaux · vrai studio
Elen Larcebeau Jewelry Store in Bordeaux — lifestyle photography atmosphere · vrai studio
Elen Larcebeau Jewelry, Bordeaux — Artisanal Photography · vrai studio
Elen Larcebeau Jewelry — Photography of Handcrafted Jewelry in Bordeaux · vrai studio
Elen Larcebeau — the atmosphere of a handmade jewelry boutique in Bordeaux · vrai studio
Elen Larcebeau Jewelry — close-up photography of handcrafted jewelry · vrai studio
Elen Larcebeau Jewelry — close-up photography of jewelry and lifestyle · vrai studio
Ambiance: Elen Larcebeau, Jeweler in Bordeaux — Boutique Photography · vrai studio
Elen Larcebeau Jewelry, Bordeaux — Artisanal Photography · vrai studio
Elen Larcebeau Jewelry — lifestyle jewelry photography in Bordeaux · vrai studio
Elen Larcebeau Jewelry Boutique, Bordeaux — Photography Atmosphere · vrai studio
Animated pear montage by Elen Larcebeau — artistic jewelry photography · vrai studio
Elen Larcebeau Jewelry — Photography of Handcrafted Jewelry in Bordeaux · vrai studio
Elen Larcebeau Boutique — the atmosphere of artisanal jewelry in Bordeaux · vrai studio
Elen Larcebeau Jewelry Store — Lifestyle Photography · vrai studio Atmosphere
Elen Larcebeau Boutique, Bordeaux — jewelry lifestyle photography · vrai studio
Elen Larcebeau Boutique — atmospheric photography of handmade jewelry · vrai studio
Elen Larcebeau Bordeaux — a lifestyle jewelry boutique atmosphere · vrai studio
Elen Larcebeau Boutique — a setting for photography and handmade jewelry · vrai studio

Elen Larcebeau is a Bordeaux-based jewelry house, renowned in Bordeaux for the quality and uniqueness of its designs. The collaboration with vrai studio two distinct projects.

The first is a photo essay of the boutique—its facade, interior, and workshop—intended to support the brand’s communications. The second is a studio shoot with full artistic direction and styling: staging the jewelry, selecting materials that complement the pieces, and setting up lighting to capture the precision of the jewelry craftsmanship. Photographing jewelry requires an understanding of what each piece embodies—the material, the shape, and the finish—before deciding how to showcase it. Art direction and styling are inseparable from the photography process when the subject is of such precision.

Art Direction, Styling, and Photography: Camille Gabarra

Elen Larcebeau Jewelry — Photography of Handcrafted Jewelry in Bordeaux · vrai studio

STUDY

Every project has its sketches

Elen Larcebeau Jewelry — jewelry packshot photography in Bordeaux · vrai studio

visual design axis

Ref. but with more breathing space around artifacts

Jewelry Branding in Paris — Visual Identity for a Jewelry House · vrai studio
Luxury jewelry ring, Paris — photography, art direction · vrai studio
  • Project management
  • Creative Direction
  • Art Direction
  • Brand story
  • Brand identity
  • Brand vocabulary
  • Packaging
  • Manufacturing management
  • Photography
  • Web design

A-J Aubert is a Parisian fine jewelry house. To support its launch, vrai studio designed the entire visual identity: logo, typographic system, stationery, and jewelry packaging—jewelry boxes, pouches, ribbons, and warranty cards.

The creative vision: a refined and elegant aesthetic, where every material—hot foil stamping, embossing, textured papers, and slipcases—reflects the jeweler’s commitment to craftsmanship. The custom-designed AJA monogram serves as a signature, a seal, and a repeating motif.

The brand’s visual identity guides its campaigns and communication materials. The comprehensive graphic system allows A-J Aubert to consistently apply its brand identity across all platforms, from storefronts to digital media.

High-end jewelry in Paris — luxury product photography · vrai studio
Paris Jewelry Collection — Photography and Visual Identity · vrai studio

UNBOXING

The brand at every stage

Paris Jewelry — Visual Identity, Art Direction · vrai studio
Paris Jewelry Collection — Luxury Branding Photography · vrai studio
Jewelry Medallion Animation — Visual Identity for a Parisian Jewelry House · vrai studio

VISUAL CREATION

From pencil to reality

High-end jewelry in Paris — packshot photography, visual identity · vrai studio

EDITORIAL CREATION

Wit and poetry

© Florence Valencourt / Original Soundtrack

Paris Jewelry Brand Identity — Branding for a Luxury Jewelry House · vrai studio
Paris Jewelry Collection — Photography by the Jewelry House · vrai studio
Animated jewelry logo in Paris — visual identity design for a jewelry house · vrai studio
Paris Jewelry Storefront — Luxury Branding and Visual Identity · vrai studio
Jewelry Packaging in Paris — Luxury Packaging Design, Visual Identity · vrai studio

ALTERNATIVE NECKLACE PACK

Iconic brand phrases by Florence Valencourt / Original soundtrack

Alternative Jewelry Packaging in Paris — Luxury Visual Identity · vrai studio

PACK ALTERNATIF BIJOUX DE CHEVEUX

Iconic brand phrases by Florence Valencourt / Original soundtrack

Paris Jewelry — luxury packshot photography and branding · vrai studio
Luxury Jewelry in Paris — Artistic Direction Photography · vrai studio
Jewelry Brand Identity Design in Paris — Jewelry Brand Branding · vrai studio

Creation of visuals for the brand's communication. Jewelry and roses, Marie-Antoinette's favorite flowers

Paris Jewelry Collection — Photography, Visual Identity, Branding · vrai studio
Paris Jewelry — luxury visual identity photography · vrai studio
Paris Jewelry — Luxury Visual Identity Photography · vrai studio
Luxury jewelry ring, Paris — photography by a jewelry house · vrai studio
High-End Jewelry in Paris — Luxury Branding Photography · vrai studio
Jewelry Branding in Paris — Visual Identity, Art Direction · vrai studio

THE BRAND

Present at every stage of unboxing

Luxury Jewelry Collection, Paris — Branding Photography for a Jewelry House · vrai studio
Paris Jewelry Collection — Luxury Branding Photography · vrai studio
Paris Jewelry Collection — Photography, Visual Identity, Branding · vrai studio
Paris High Jewelry Collection — Luxury Branding Photography · vrai studio
Luxury Jewelry in Paris — Branding Photography · vrai studio

To capture the soul of 1773, the shoot took place at the Musée Lambinet, a discreet showcase for the forgotten Versailles. Michaela Frino lent her mischievous hand to accompany the brand. Video : Mathieu Palacin

Paris Jewelry Storefront — Visual Identity & Branding · vrai studio
Jewelry Branding in Paris — Visual Identity for Luxury Brands · vrai studio
Luxury Jewelry in Paris — Branding and Visual Identity · vrai studio
Paris Jewelry Brand — Visual Identity, Branding, Art Direction · vrai studio
Jewelry Branding in Paris — Visual Identity and Brand Creation · vrai studio
Paris Jewelry — Luxury Visual Identity Photography · vrai studio

The license acquired by the client belongs to a jewelry brand associated with the French royal court of the 18th century, which had been dormant for decades. Reviving this Parisian jewelry brand required restoring its historical identity without weighing it down, and creating a contemporary visual identity without compromising its uniqueness.

The project entrusted to vrai studio naming, the creation of the logo, monogram, and graphic patterns, as well as all brand materials, including gift boxes, outer boxes, bags, certificates of authenticity, stationery, and correspondence. The combination of serif and sans-serif typefaces ensures readability and absolute uniqueness. The color palette, built around a reddish-brown hue reminiscent of the ermine worn at court and a deep blue, anchors the brand in its history.vrai studio alsovrai studio the photographic production of the jewelry and supports the implementation of the brand identity on the boutique’s website.

Art Direction and Photography: Camille Gabarra

Luxury Jewelry Set, Paris — Artistic Direction Photography · vrai studio

NUANCIER

A-J Aubert brand materials and colors

Paris Jewelry — Luxury Art Direction Photography · vrai studio

STUDY

Every project has its sketches