• Art Direction
  • Photography

Elen Larcebeau, a leading jeweler on Rue Voltaire in Bordeaux, has entrusted us with producing photographs for its communications. The boutique, the lifestyle workshop, and its iconic products in the studio with floral artistic direction.

STUDY

Every project has its sketches

visual design axis

Ref. but with more breathing space around artifacts

  • Project management
  • Creative Direction
  • Art Direction
  • Brand story
  • Brand identity
  • Brand vocabulary
  • Packaging
  • Manufacturing management
  • Photography
  • Web design

Ange-Joseph Aubert, jeweler to the King and Marie-Antoinette, is reborn as A-J AUBERT. vrai studio rethinks the identity: an anglicized name, carefully framed period paintings, a palette of blues and russets enhanced with hot gold. A contemporary identity, faithful to the mischievous elegance of the Versailles of 1773.

UNBOXING

The brand at every stage

VISUAL CREATION

From pencil to reality

EDITORIAL CREATION

Wit and poetry

© Florence Valencourt / Original Soundtrack

ALTERNATIVE NECKLACE PACK

Iconic brand phrases by Florence Valencourt / Original soundtrack

PACK ALTERNATIF BIJOUX DE CHEVEUX

Iconic brand phrases by Florence Valencourt / Original soundtrack

Creation of visuals for the brand's communication. Jewelry and roses, Marie-Antoinette's favorite flowers

THE BRAND

Present at every stage of unboxing

To capture the soul of 1773, the shoot took place at the Musée Lambinet, a discreet showcase for the forgotten Versailles. Michaela Frino lent her mischievous hand to accompany the brand. Video : Mathieu Palacin

NUANCIER

A-J Aubert brand materials and colors

STUDY

Every project has its sketches