Mission : Web design

  • Creative Direction
  • Art Direction
  • Naming
  • Brand story
  • Brand identity
  • Object design
  • Packaging
  • Manufacturing management
  • Project management
  • Photography
  • Web design

Summer 2024, True Studio is asked to imagine the identity of a high-end olive oil brand. We're proud of the name we came up with: Olearius. Since then, we've been working alongside the founder as creative directors for everything Olearius needs in terms of art direction, photography and communications.

Creation of visuals for brand communication. The two iconic worlds in studio and lifestyle for instagram

ŏlĕārĭus o.leˈaː.ri.us : Derived from "oleum" (oil) with the suffix "-arius" (one who makes), olearius means oil maker, oil manufacturer or oil merchant

BRAND PALETTE

Summary of Olearius brand materials and colors

STUDY

Every project has its sketches

  • Project management
  • Creative Direction
  • Art Direction
  • Brand story
  • Brand identity
  • Brand vocabulary
  • Packaging
  • Manufacturing management
  • Photography
  • Web design

Ange-Joseph Aubert, jeweler to the King and Marie-Antoinette, is reborn as A-J AUBERT. vrai studio rethinks the identity: an anglicized name, carefully framed period paintings, a palette of blues and russets enhanced with hot gold. A contemporary identity, faithful to the mischievous elegance of the Versailles of 1773.

UNBOXING

The brand at every stage

VISUAL CREATION

From pencil to reality

EDITORIAL CREATION

Wit and poetry

© Florence Valencourt / Original Soundtrack

ALTERNATIVE NECKLACE PACK

Iconic brand phrases by Florence Valencourt / Original soundtrack

PACK ALTERNATIF BIJOUX DE CHEVEUX

Iconic brand phrases by Florence Valencourt / Original soundtrack

Creation of visuals for the brand's communication. Jewelry and roses, Marie-Antoinette's favorite flowers

THE BRAND

Present at every stage of unboxing

To capture the soul of 1773, the shoot took place at the Musée Lambinet, a discreet showcase for the forgotten Versailles. Michaela Frino lent her mischievous hand to accompany the brand. Video : Mathieu Palacin

NUANCIER

A-J Aubert brand materials and colors

STUDY

Every project has its sketches

  • Project management
  • Creative Direction
  • Art Direction
  • Brand story
  • Brand identity
  • Packaging
  • Manufacturing management
  • Photography
  • Web design

Florence and Julien Marcoult are independent winegrowers rooted in their land and their values. Driven by the desire to reveal themselves fully, they entrust us with their name, their history and their vision. Since 2021, united by a taste for the real thing, we've been working with them...

Our mission: to make the brand visible in a highly competitive environment. The keys to this identity: strong, contrasting colors, vineyard green and chalk greige; clear labelling with a neat hierarchy of information.

STUDY

Every project has its sketches

NUANCIER

A good summary of the materials and shades of the M.Marcoult champagne brand