Noa Candle Duo Product Shot — Photography by Olearius · vrai studio
Nes Candle Pack Shot Cover — Photography by Olearius · vrai studio
  • Art Direction
  • Object design
  • Packaging
  • Project management
  • Manufacturing management
  • Photography

Olearius has entrusted us with the creation of their home candles and packaging. This time, vrai studio designing objects. These handcrafted candles, featuring a contemporary design created by us, are made of Limoges porcelain. Accompanied by a box of matches, these two candles expand the product line.

Nes Candle Packshot Animation — Olearius Visual Identity · vrai studio
Nes Candle Rotation Animation — Olearius 360° Packshot · vrai studio
Nes Candle packshot on a white background — photography by Olearius · vrai studio
Noa Candle Animation — Olearius Candles Visual Identity · vrai studio
Noa Candle Rotation Animation — Olearius Packshot · vrai studio
Noa Candle, white background packshot — photography by Olearius · vrai studio
Nes Candle Box Pack Shot — Olearius Packaging Identity · vrai studio
Nes Candle Gift Set — Olearius Branding and Packaging · vrai studio
Nes Candle Packaging Box — Design by Olearius · vrai studio
Unboxing the Noa Candle Gift Set — Olearius Premium Packaging · vrai studio
Unboxing the Nes Candle — Olearius Packaging Set · vrai studio
Nes Candle Unboxing Animation — Olearius Packaging Set · vrai studio
Noa Candle Unboxing Video — Olearius Packaging Set · vrai studio
Matchbox — Olearius premium candle packaging · vrai studio
Matchbox product shot — Olearius candle packaging · vrai studio
Green Matchbox — Premium Packaging for Olearius Candles · vrai studio
Olearius Candle Duo Product Shot — Visual Identity · vrai studio

Products in their environment, decorative mood for communication

Nes Candle Display — Olearius Lifestyle Ambiance · vrai studio
Nes Candle Photography — Olearius Premium Lifestyle · vrai studio
Noa Candle in Use — Olearius Lifestyle Packshot · vrai studio
Noa Lifestyle Candle Photography — Olearius Visual Identity · vrai studio
Noa Candle in a Real-Life Setting — Lifestyle Photography by Olearius · vrai studio
Noa Candle Lifestyle Product Shot — Photography by Olearius · vrai studio
Nes Candle, Dark Base — atmospheric photography by Olearius · vrai studio
Nes Textured Candle Holder — Olearius Lifestyle · vrai studio
Nes Candle as Decor — Lifestyle Photography by Olearius · vrai studio
Nes Natural Scented Candle — lifestyle photography by Olearius · vrai studio
Noa Candle Ambiance — Olearius Premium Lifestyle · vrai studio
Nes Lifestyle Natural-Colored Candle — Photography by Olearius · vrai studio
Nes Candle Lifestyle — atmospheric photography by Olearius · vrai studio
Nes Candle Lifestyle — Olearius Natural Ambience · vrai studio

For Olearius, the candle is not a spin-off product. It is a natural extension of the brand into the world of home goods, designed with the same attention to detail as its olive oils.

The project began with a search for French porcelain manufacturers, followed by a prototyping phase to find the exact container that would match the brand’s premium positioning. The choice fell on white Limoges porcelain and black Haute-Vienne porcelain, two noble materials associated with durability and quality. The artistic direction for the packaging is identical to that of the olive oil. The product photography creates a minimalist aesthetic, with compositions based on contrasts between materials—ceramic, wax, and natural light. The object is prominent, clear, and authentic. The packaging does not seek to overshadow the object itself.

Art Direction and Photography: Camille Gabarra

Functional sketch of candle packaging — Olearius visual identity · vrai studio

FUNCTIONAL

A base cover

Candle Packaging Design — Olearius Visual Identity · vrai studio

STUDY

Every project has its sketches

Calvados product shot setting, view 1 — Garnier branding · vrai studio
Product Line Promotion — Garnier Visual Identity · vrai studio
  • Creative Direction
  • Art Direction
  • Project management
  • Brand identity
  • Packaging
  • Photography
  • Brand story
  • Manufacturing management
  • Web design

Since 1877, the Garnier family has been producing and distilling in the Normandy Bocage. Nicolas entrusted us with the redesign of his identity after aligning us with several agencies. The human touch and a taste for the real thing made the difference. A family crest, Art Deco typography and midnight blue set the brand apart. The offer was reorganized into two ranges: one young, with a metaphorical illustration of the apple tree cycle; the other traditional, with classic graphic codes.

Calvados product photography — Garnier branding · vrai studio

© Le Goff & Gabarra

Product Line Promotion — Garnier Visual Identity · vrai studio

© Le Goff & Gabarra

Calvados product shot setting, view 2 — Garnier branding · vrai studio

© Le Goff & Gabarra

Product Line Promotion — Garnier Visual Identity · vrai studio

© Le Goff & Gabarra

Product Line Promotion — Garnier Visual Identity · vrai studio

© Le Goff & Gabarra

Calvados product shot setting, view 3 — Garnier branding · vrai studio

© Le Goff & Gabarra

Logo Animation — Garnier Visual Identity · vrai studio

© Le Goff & Gabarra

Calvados product shot setting, view 5 — Garnier branding · vrai studio

© Le Goff & Gabarra

Two purely marketing-oriented products are developed on our advice: WAB – White Apple Brandy – echoes the codes of contraband, with no label and a message written by hand directly on the bottle; and the topette, a portable product that leaves a lasting impression and which Nicolas can fill on demand.

WAB Petite — Garnier Calvados packaging · vrai studio
WAB White Apple Brandy bottle, view 2 — packaging by Garnier · vrai studio
WAB White Apple Brandy bottle, view 1 — packaging by Garnier · vrai studio
Topette Nomade, View 1 — Garnier Calvados packaging · vrai studio

© Le Goff & Gabarra

Topette Nomade, View 7 — Garnier Calvados packaging · vrai studio

© Le Goff & Gabarra

Topette Nomade, View 6 — Garnier Calvados packaging · vrai studio

© Le Goff & Gabarra

"Topette Nomade" Animation — Garnier Calvados Packaging · vrai studio

© Le Goff & Gabarra

WAB in context, view 3 — Garnier product photography · vrai studio
WAB in use, view 2 — Garnier product photography · vrai studio
WAB in context, view 1 — Garnier product photography · vrai studio
WAB in context, view 4 — Garnier product photography · vrai studio
WAB in context, view 5 — Garnier product photography · vrai studio

Calvados Garnier is a Normandy-based producer of premium calvados. Camille Gabarra was entrusted with the artistic direction and product photography during the first twenty years of her career, making this project one of the seminal works in the wine and spirits industry.

The project encompasses the brand’s visual identity and the photographic direction for its products. Rooting the brand in the traditions of artisanal Normandy spirits—without imitating generic market standards—is the same principle that now guides projects for Champagne M.Marcoult, Distillerie de la Forge Distillerie Monéger. In fact, it was through Calvados Garnier that Champagne M.Marcoult first discovered Camille Gabarra’s work, before contacting him several years later for a collaboration that has been ongoing since 2020.

Art Direction and Photography: Camille Gabarra

Concept Sketch 2 — Garnier Visual Identity · vrai studio

ASSEMBLY

Drawing, cutting, gluing...

Concept Sketch 1 — Garnier Visual Identity · vrai studio

STUDY

Starting with a sketch of intent, always

Brand Redesign, Before and After, View 1 — Garnier Calvados Branding · vrai studio Brand Redesign, Before and After, View 2 — Garnier Calvados Branding · vrai studio
Ratafia Atmosphere by M. Marcoult — Artisanal Brand Photography · vrai studio
Ratafia M. Marcoult — bottle packshot, dark background, side view · vrai studio
  • Art Direction
  • Brand story
  • Brand vocabulary
  • Packaging
  • Manufacturing management
  • Photography

Following the rebranding of their champagne by us, Florence and Julien entrusted us with the creation of their flask of Ratafia, an artisanal amber (Chardonnay) or rosé (Pinot noir) spirit derived from champagne. A Peaky Blinders-style creation screen-printed directly on the glass in the Champagne brand's emblematic greige.

M. Marcoult Champagne Ratafia — atmosphere, visual identity, rebranding · vrai studio
Ratafia M. Marcoult — atmosphere, staging, lifestyle photography · vrai studio
Ratafia M. Marcoult — product photography capturing the atmosphere of champagne and local terroir · vrai studio
M. Marcoult Champagne Ratafia — atmospheric cellar photography · vrai studio
Ratafia M. Marcoult — bottle packshot, independent winemaker, Champagne · vrai studio
M. Marcoult Rosé Ratafia — 360° rotating packaging views · vrai studio
M. Marcoult Champagne Ratafia — premium atmospheric photography · vrai studio
Close-up of the M. Marcoult Ratafia label — packaging typography · vrai studio
Ratafia M. Marcoult — product shots of the amber and rosé varieties · vrai studio
M. Marcoult Rosé Ratafia — Premium packaging and label design · vrai studio
Ratafia Atmosphere by M. Marcoult — featuring artisanal champagne · vrai studio
Ratafia M. Marcoult Lifestyle — Tasting Table Set-Up · vrai studio
Ratafia M. Marcoult — lifestyle photography for a champagne brand · vrai studio

Champagne ratafia is a brandy made from grape juice and Champagne brandy—a niche, technically sophisticated product that deserves its own distinct identity within the M. Marcoult lineup.

vrai studio the bottles and designs the packaging for the white and rosé ratafia, ensuring direct consistency with the graphic system developed for the house’s champagnes. The bottle, the label’s silhouette, the color palette, and the typographic style are all crafted so that the ratafia stands as a natural extension of the brand, without any break in tone or formal imitation. The product photography direction combines scenes shot in the cellar with studio product shots, anchoring each image within the estate’s world. The ratafia tells the story of the same house, but in a different way—through a different product, a different light, and a different moment in the harvest.

Art Direction and Photography: Camille Gabarra

Ratafia Sketch by M. Marcoult — Visual Identity Creation Process for Champagne · vrai studio

VIRTUAL

Vector before production

Ratafia Study by M. Marcoult — packaging and brand identity design sketches · vrai studio

STUDY

Every project has its sketches

Behind the Scenes at EFC Elephant Factory Classic — Automotive Branding · vrai studio
EFC Elephant Factory Classic — automotive brand visual identity · vrai studio
  • Art Direction
  • Brand story
  • Brand identity
  • Manufacturing management
  • Signage
  • Photography

A four-speed identity: the family garage logo for stationery and the garage facade; the iconic badge, an absolute identity target riveted to the rear of restored Land Rovers; the EFC banner, the authentic signature of the garage specializing in the made-in-France restoration of Land Rover Classics; the crazy elephant as a work of art painted on the garage's main wall.

EFC Elephant Factory Classic Brand — Handcrafted Automotive Branding · vrai studio
EFC Elephant Factory Classic Brand Identity — Handcrafted Car Badge · vrai studio

ICONIC BADGE

Proudly presented by Jean-François Saulières, garage founder

Lifestyle EFC Elephant Factory Classic — artisanal automotive branding photography · vrai studio
EFC Elephant Factory Classic Atmosphere — automotive branding photography · vrai studio
EFC Elephant Factory Classic Logo Animation — Automotive Branding · vrai studio
EFC Elephant Factory Classic — visual identity and packaging for handcrafted automobiles · vrai studio
Behind the Scenes at EFC Elephant Factory Classic — Brand Photography · vrai studio
EFC Elephant Factory Classic — Handcrafted Automotive Branding · vrai studio

COLORS & TYPOGRAPHY

Complementary tones for an identity that blends heritage and modernity

EFC Elephant Factory Classic — automotive atmosphere and branding photography · vrai studio

CUSTOM LETTERING

Script created for the project

EFC Elephant Factory Classic Brand Identity — automotive brand badge · vrai studio

STUDY

Sketch of intent

EFC Elephant Factory Classic — branding, packaging, identity · vrai studio

TRICOLOR FLAG

The garage's final banner

EFC Elephant Factory Classic — automotive packaging and visual identity · vrai studio
EFC Auto Body Painting Animation — Artisanal Automotive Brand Identity · vrai studio
Lifestyle EFC Elephant Factory Classic — automotive branding photography · vrai studio
EFC Elephant Factory Classic — a lifestyle atmosphere in a car workshop · vrai studio

Iconic, handmade, cold-enameled badges

EFC Elephant Factory Classic — lifestyle photography, automotive workshop · vrai studio
Founder of EFC Elephant Factory Classic — Profile: Automotive Brand Identity · vrai studio
EFC Elephant Factory Classic Branding — Visual Identity Logo · vrai studio

REALIZATION

The first badge in the series by Clément

EFC Elephant Factory Classic Lifestyle Photography — Automotive Branding · vrai studio
EFC Elephant Factory Classic — a lifestyle atmosphere in a car workshop · vrai studio
Lifestyle EFC Elephant Factory Classic — branding photography studio · vrai studio
EFC Elephant Factory Classic — artisanal automotive lifestyle photography · vrai studio
EFC Elephant Factory Classic — lifestyle, photography, automotive branding · vrai studio
EFC Elephant Factory Classic — lifestyle atmosphere, automotive photography · vrai studio

Elephant Factory Classic is a family-run workshop specializing in the complete restoration of classic Land Rovers, bolt by bolt. Jean-François Saulières and his sons Thomas and Raphaël offer a full vehicle restoration—a rare service that deserved a brand identity to match.

The project entrusted to vrai studio a simple observation: the existing brand identity did not do justice to the precision and high standards of the work. The creative solution is a mascot—a pink elephant whose trunk transforms into a wrench, a direct metaphor for the trade. The symbol is strong, memorable, and instantly recognizable. The key deliverable is a physical plaque mounted on the rear of refurbished vehicles, certifying that the work was performed by Elephant Factory Classic. The accompanying photography project supports the brand, notably featuring an image created for an advertisement published in a trade magazine.

Art Direction and Photography: Camille Gabarra

EFC Elephant Factory Classic Mood Board — Automotive Visual Identity Universe · vrai studio

CREATIVE CONCEPT

Visual metaphor: a mechanical elephant

EFC Elephant Factory Classic Mood Board — Automotive Branding Guidelines · vrai studio

UNIVERSITY

What the brand should strive for

Distillerie de la Forge Spirits Bottles Distillerie de la Forge packshot for rebranded product line · vrai studio
Visual Identity for Distillerie de la Forge Logo and Packaging for a Premium Brand · vrai studio
  • Art Direction
  • Brand story
  • Brand identity
  • Packaging
  • Manufacturing management

With over 24 references, this distillery needed to clarify its offering. We designed a double label - brand on top, flavour on the bottom - to simplify, distinguish and optimize their product range.

4 bottles of Distillerie de la Forge spirits Distillerie de la Forge premium packaging line · vrai studio
Distillerie de la Forge Brand Distillerie de la Forge Visual Identity and Packaging for Premium Spirits · vrai studio
Distillerie de la Forge Label Distillerie de la Forge premium packaging for artisanal spirits · vrai studio
DLF Tab Animation — Premium Distillery Branding · vrai studio
DLF Identity Animation — Premium Distillery Branding · vrai studio
Distillerie de la Forge Bottle Distillerie de la Forge premium spirits packshot on a dark background · vrai studio
Distillerie de la Forge photography for artisanal spirits branding · vrai studio

DRAWABLE

Loïc Charpy is a blacksmith and distiller based in Barbonne-Fayel in Champagne. La Distillerie de la Forge a wide range of artisanal spirits, including gins, brandies, and liqueurs, with a focus on working with materials and mastering fire.

The challenge facing vrai studio to build a brand identity that would be recognizable across more than twenty product variants. The solution is a two-tiered graphic system: a top-level brand label that is consistent and recognizable, and a bottom-level product label that is modular, capable of adapting to each product without diluting the overall identity. The storytelling—centered on the blacksmith, fire, steel, and the transformation of materials—informs every design choice and sets the brand apart from the typical conventions of artisanal distilleries. The project encompassed the logo, the graphic style guide, the complete bottle labeling, and product photography direction.

Art Direction and Photography: Camille Gabarra

Distillerie de la Forge Logo Distillerie de la Forge Visual Identity Design and Rebranding · vrai studio

SHARE

200 ML is all about sharing flavour!

Visual Identity for Distillerie de la Forge Premium Spirits Brand · vrai studio

STUDY

A strong, visual principle

LaScam Mansion — Parisian Design Signage Ambience · vrai studio
LaScam Signage — close-up of lettering on a private mansion · vrai studio
  • Art Direction
  • Signage
  • Manufacturing management
  • Project management

vrai studio the wayfinding system for the LaScam* (Société civile des auteurs multimédia) mansion, which manages and defends the rights of its members. The graphic design is understated, consisting of lettering and directional arrows—drawn based on the asterisk in the logo—and the wayfinding system fits respectfully into this historic setting.

LaScam Environmental Design — Paris Mansion · vrai studio
LaScam Paris Nameplate — Close-up of Environmental Design · vrai studio
LaScam Nameplate — Environmental Design for a Mansion · vrai studio
LaScam Signage — Private Mansion Ambiance, Authors' Society, Paris · vrai studio
LaScam Paris Signage — detail of lettering plaque · vrai studio
Close-up LaScam — Nameplate on a Paris townhouse · vrai studio apartment
LaScam Sign — environmental design sign detail, Paris · vrai studio

Executed to perfection, the signage designed by vrai studio discreetly vrai studio these century-old walls, as if it had always been there

LaScam Paris — signage for a private mansion with a designer vibe · vrai studio

LaScam is the Société Civile des Auteurs Multimédia, a cultural institution housed in a historic Parisian building. The project involves designing the interior wayfinding system for its spaces, covering nearly 1,200 square meters.

The design philosophy is one of absolute simplicity: a graphic system composed solely of black lettering and directional arrows, drawn using the asterisk from the LaScam logo. This choice respectfully fits within a space that does not need to be adorned, only guided. The signage—present yet discreet, executed with precision—guides visitors without imposing itself on the eye. No color coding, no superfluous pictograms. Readability is built on the typography and the consistency of the system. Camille Gabarra has been working with LaScam for over fifteen years on editorial, communications, and photography projects, including the design of the annual report.

Art Direction and Photography: Camille Gabarra

LaScam Nameplate — Detail of the lettering on a Paris townhouse · vrai studio
LaScam Signage — Close-up of a Parisian townhouse · vrai studio
Olearius Brand Logo — Olive Oil Visual Identity · vrai studio
Olearius Product Shot — Olive Oil Lifestyle Photography · vrai studio
  • Creative Direction
  • Art Direction
  • Naming
  • Brand story
  • Brand identity
  • Object design
  • Packaging
  • Manufacturing management
  • Project management
  • Photography
  • Web design

In the summer of 2024, vrai studio approached to develop the brand identity for a premium olive oil brand. We’re proud of the name we came up with: Olearius. Working alongside the founder ever since, we’ve been overseeing the creative direction for all of Olearius’s needs in terms of art direction, photography, and communications.

Olearius Olive Oil — packshot and visual identity · vrai studio
Olearius Olive Oil — Spring Lifestyle Food Photography · vrai studio
Olearius Brand Identity — Olive Oil Brand Photography · vrai studio
Olearius Oil in Context — Premium Lifestyle Photography · vrai studio
Olearius Brand Animation — Premium Olive Oil · vrai studio
Olearius Branding — Premium Olive Oil Brand · vrai studio
Olearius Brand — Olive Oil Visual Identity · vrai studio
Olearius Oil Lifestyle — Premium Brand Photography · vrai studio
Olearius Olive Oil Packshot — Product Photography · vrai studio
Olearius Olive Oil Branding — Premium Brand · vrai studio
Olearius Olive Oil Lifestyle — Outdoor Product Photography · vrai studio
Olearius Olive Oil — Visual Identity, Photography · vrai studio

Creation of visuals for brand communication. The two iconic worlds in studio and lifestyle for instagram

Olearius Brand Identity — Premium Olive Oil · vrai studio
Olearius Oil Product Photography — Premium Visual Identity · vrai studio
Olearius in Action — Olive Oil Identity Photography · vrai studio
Olearius Visual Identity — Olive Oil Branding · vrai studio
Olearius Olive Oil Lifestyle — Visual Identity · vrai studio
Olearius Product Shot — Premium Olive Oil Photography · vrai studio
Burrata and Olearius Olive Oil Animation — premium lifestyle food · vrai studio
Olearius Olive Oil Lifestyle — food photography with a summery vibe · vrai studio
Semidana Fruit Salad Animation — Olearius Olive Oil · vrai studio
Olearius Olive Oil — Summer Lifestyle Photography · vrai studio

ŏlĕārĭus o.leˈaː.ri.us : Derived from "oleum" (oil) with the suffix "-arius" (one who makes), olearius means oil maker, oil manufacturer or oil merchant

Olearius Olive Oil — Premium Packshot Photography · vrai studio
Olearius Natural Olive Oil — lifestyle photography · vrai studio
Lifestyle Olearius — Photography of Premium Olive Oil · vrai studio
Olearius Packshot — Olive Oil Product Photography · vrai studio
Olearius olive oil bottle — lifestyle packshot on a neutral background · vrai studio
Olearius Olive Oil Bottle — Premium Packaging with a Light-Colored Background · vrai studio

It all started with a dream: to create an olive oil brand using olives from an olive grove purchased in Sardinia. vrai studio the project from that initial idea—through naming, positioning, and visual identity—all the way to the final production files.

The name Olearius is derived from a Latin root that refers to an oil specialist, an olive oil merchant. It immediately positions the brand as one of knowledge and expertise. The project encompassed naming, the logo, the main monogram and its variations for each product, the typographic style, packaging on a custom-designed bottle developed in collaboration with a glassmaker, the cap, and the carrying bag. Two origins form the basis of the range: Semidana from Sardinia and Aglandau from Provence. The product photography direction combines iconic studio shoots, lifestyle shoots, and product shots on a white background for the online store. vrai studio also vrai studio the website olearius.fr.

Art Direction and Photography: Camille Gabarra

Lifestyle Olearius — olive oil photography, branding · vrai studio

BRAND PALETTE

Summary of Olearius brand materials and colors

Olearius Olive Oil Packshot — Product Photography · vrai studio

STUDY

Every project has its sketches

Binôme Visual Identity Binôme Atmosphere Branding for an Architecture Firm · vrai studio
Ambiance Identité: Binôme in Bordeaux · vrai studio
  • Art Direction
  • Brand identity
  • Manufacturing management

Two talents, a decorator and an architect, who wanted just one medium: the business card. We relied on a graphic trick and an emblematic velvet, to create a strong marker right from the first meeting.

Ambiance Identité: Binôme in Bordeaux · vrai studio
Binôme Communications Binôme Architectural Visual Identity · vrai studio
Binôme Identity Binôme in Bordeaux · vrai studio

Our visual impact is also noticeable: with velvet gilding, we create a surprise and an original card.

Branding Binôme atmosphere, visual identity, architect · vrai studio

Binôme a partnership between an interior architect and an interior designer, driven by a high standard and a complementary vision of spaces. The name was already decided upon from the start; all that remained was to give it a visual identity that lived up to it.

The project entrusted to vrai studio the creation of the logo, monogram, and graphic identity system, as well as their implementation on business cards, letterhead, and email signatures. Particular attention is paid to the business card—its format, paper, finish, and weight. It is often the first item an architect or interior designer hands to a potential client. It must be up to standard. The photographic direction for the project rounds out the assignment, capturing in the images the visual world established by the brand identity.

Art Direction and Photography: Camille Gabarra

Binôme : Visual Identity and Ambience · vrai studio

GRAPHIC TIP

Unexpected but timely liaison

Binôme Color Palette — Visual Identity & Branding · vrai studio

EVENT

Retrieved the day of the B.A.T.

Jewelry Branding in Paris — Visual Identity for a Jewelry House · vrai studio
Luxury jewelry ring, Paris — photography, art direction · vrai studio
  • Project management
  • Creative Direction
  • Art Direction
  • Brand story
  • Brand identity
  • Brand vocabulary
  • Packaging
  • Manufacturing management
  • Photography
  • Web design

A-J Aubert is a Parisian fine jewelry house. To support its launch, vrai studio the entire visual identity: logo, typographic system, stationery, and jewelry packaging—jewelry boxes, pouches, ribbons, and warranty cards.

The creative vision: a refined and elegant aesthetic, where every material—hot foil stamping, embossing, textured papers, and slipcases—reflects the jeweler’s commitment to craftsmanship. The custom-designed AJA monogram serves as a signature, a seal, and a repeating motif.

The brand’s visual identity guides its campaigns and communication materials. The comprehensive graphic system allows A-J Aubert to consistently apply its brand identity across all platforms, from storefronts to digital media.

High-end jewelry in Paris — luxury product photography · vrai studio
Paris Jewelry Collection — Photography and Visual Identity · vrai studio

UNBOXING

The brand at every stage

Paris Jewelry — Visual Identity, Art Direction · vrai studio
Paris Jewelry Collection — Luxury Branding Photography · vrai studio
Jewelry Medallion Animation — Visual Identity for a Parisian Jewelry House · vrai studio

VISUAL CREATION

From pencil to reality

High-end jewelry in Paris — packshot photography, visual identity · vrai studio

EDITORIAL CREATION

Wit and poetry

© Florence Valencourt / Original Soundtrack

Paris Jewelry Brand Identity — Branding for a Luxury Jewelry House · vrai studio
Paris Jewelry Collection — Photography by the Jewelry House · vrai studio
Animated jewelry logo in Paris — visual identity design for a jewelry house · vrai studio
Paris Jewelry Storefront — Luxury Branding and Visual Identity · vrai studio
Jewelry Packaging in Paris — Luxury Packaging Design, Visual Identity · vrai studio

ALTERNATIVE NECKLACE PACK

Iconic brand phrases by Florence Valencourt / Original soundtrack

Alternative Jewelry Packaging in Paris — Luxury Visual Identity · vrai studio

PACK ALTERNATIF BIJOUX DE CHEVEUX

Iconic brand phrases by Florence Valencourt / Original soundtrack

Paris Jewelry — luxury packshot photography and branding · vrai studio
Luxury Jewelry in Paris — Artistic Direction Photography · vrai studio
Jewelry Brand Identity Design in Paris — Jewelry Brand Branding · vrai studio

Creation of visuals for the brand's communication. Jewelry and roses, Marie-Antoinette's favorite flowers

Paris Jewelry Collection — Photography, Visual Identity, Branding · vrai studio
Paris Jewelry — luxury visual identity photography · vrai studio
Paris Jewelry — Luxury Visual Identity Photography · vrai studio
Luxury jewelry ring, Paris — photography by a jewelry house · vrai studio
High-End Jewelry in Paris — Luxury Branding Photography · vrai studio
Jewelry Branding in Paris — Visual Identity, Art Direction · vrai studio

THE BRAND

Present at every stage of unboxing

Luxury Jewelry Collection, Paris — Branding Photography for a Jewelry House · vrai studio
Paris Jewelry Collection — Luxury Branding Photography · vrai studio
Paris Jewelry Collection — Photography, Visual Identity, Branding · vrai studio
Paris High Jewelry Collection — Luxury Branding Photography · vrai studio
Luxury Jewelry in Paris — Branding Photography · vrai studio

To capture the soul of 1773, the shoot took place at the Musée Lambinet, a discreet showcase for the forgotten Versailles. Michaela Frino lent her mischievous hand to accompany the brand. Video : Mathieu Palacin

Paris Jewelry Storefront — Visual Identity & Branding · vrai studio
Jewelry Branding in Paris — Visual Identity for Luxury Brands · vrai studio
Luxury Jewelry in Paris — Branding and Visual Identity · vrai studio
Paris Jewelry Brand — Visual Identity, Branding, Art Direction · vrai studio
Jewelry Branding in Paris — Visual Identity and Brand Creation · vrai studio
Paris Jewelry — Luxury Visual Identity Photography · vrai studio

The license acquired by the client belongs to a jewelry brand associated with the French royal court of the 18th century, which had been dormant for decades. Reviving this Parisian jewelry brand required restoring its historical identity without weighing it down, and creating a contemporary visual identity without compromising its uniqueness.

The project entrusted to vrai studio naming, the creation of the logo, monogram, and graphic patterns, as well as all brand materials, including gift boxes, outer boxes, bags, certificates of authenticity, stationery, and correspondence. The combination of serif and sans-serif typefaces ensures readability and absolute uniqueness. The color palette, built around a reddish-brown hue reminiscent of the ermine worn at court and a deep blue, anchors the brand in its history.vrai studio alsovrai studio the photographic production of the jewelry and supports the implementation of the brand identity on the boutique’s website.

Art Direction and Photography: Camille Gabarra

Luxury Jewelry Set, Paris — Artistic Direction Photography · vrai studio

NUANCIER

A-J Aubert brand materials and colors

Paris Jewelry — Luxury Art Direction Photography · vrai studio

STUDY

Every project has its sketches

Champagne Ambiance by M. Marcoult — Art Direction and Visual Identity Rebranding · vrai studio
Vue — Visual Identity by vrai studio
  • Project management
  • Creative Direction
  • Art Direction
  • Brand story
  • Brand identity
  • Packaging
  • Manufacturing management
  • Photography
  • Web design

Florence and Julien Marcoult are independent winemakers deeply rooted in both their land and their values. From their estate on chalky soil in the Marne region, they produce a champagne that reflects their character: precise, unique, and uncompromising. Driven by a desire to fully express themselves, they share their name, their story, and their vision with us. Since 2021, united by a passion for authenticity, we have been supporting them in developing their brand identity, packaging, and photographic direction.

M. Marcoult Champagne Label — Typography and Visual Identity Branding · vrai studio
M. Marcoult Champagne Bottle — Premium Packaging Packshot on a Dark Background · vrai studio
Stacked M. Marcoult champagne cases — packaging and brand identity · vrai studio
Close-up of M. Marcoult champagne cork — premium packaging close-up · vrai studio
Close-up of the M. Marcoult champagne label and logo — visual identity redesign · vrai studio
M. Marcoult Champagne Gift Set — tagline: “A bubbly made with love for true connoisseurs” · vrai studio

Our mission: to make the brand visible in a highly competitive environment. The keys to this identity: strong, contrasting colors, vineyard green and chalk greige; clear labelling with a neat hierarchy of information.

M. Marcoult Vigneron de Terroir Green Champagne Capsule — packaging close-up · vrai studio
Champagne Ambiance by M. Marcoult — photography for a local Champagne brand · vrai studio
M. Marcoult Champagne Cases in the Cellar — Storage and Packaging Design · vrai studio
Champagne Photography by M. Marcoult — Packaging and Visual Identity · vrai studio
Champagne M. Marcoult — bottle packshot and brand identity · vrai studio
Champagne Styling by M. Marcoult — Lifestyle and Premium Branding · vrai studio
Champagne M. Marcoult in a stylish setting — handcrafted bottle and packaging · vrai studio
Champagne Detail: M. Marcoult — Premium Product Photography by an Independent Winemaker · vrai studio
M. Marcoult Champagne Brand Identity — Photography for a Winery · vrai studio
Champagne M. Marcoult — Packaging and Branding for Independent Winemakers · vrai studio
Champagne Tasting Atmosphere at M. Marcoult — Artisanal Lifestyle Brand · vrai studio
Champagne Photography by M. Marcoult — the atmosphere of a local winemaker’s cellar · vrai studio
Champagne M. Marcoult — Cellar Ambiance and Brand Identity Rebranding · vrai studio
M. Marcoult Champagne Capsules and Wire Cages — Brand Identity Accessories Details · vrai studio
M. Marcoult Champagne Wire Cage and Foil — Artisanal Tasting Lifestyle · vrai studio

Champagne M. Marcoult, a family-owned Champagne house founded in 1967, began the transition to the third generation in 2020 with a clear goal: to transform a long-established estate into a distinctive and desirable brand.

The project entrusted to vrai studio the entire brand identity, including naming, logo, monogram, typography, and color palette, as well as packaging for the full product line—labels, caps, neck labels, stoppers, and boxes. The color scheme—vineyard green and the “greige” of the Craillères—deliberately breaks with conventional champagne design conventions. Upon delivery, the impact was immediate: within six months, the house sold the equivalent of a full year’s worth of product. The partnership has naturally continued, encompassing photo shoots at the estate, studio product shots, the website, and print materials. Since 2024, vrai studio the house through an annual partnership.

Art Direction and Photography: Camille Gabarra

M. Marcoult Champagne Study — Sketches and Concepts for Visual Identity and Rebranding · vrai studio

STUDY

Every project has its sketches

M. Marcoult Champagne Color Chart — Materials and Colors Palette for Visual Identity · vrai studio

NUANCIER

A good summary of the materials and shades of the M.Marcoult champagne brand

M. Marcoult Champagne Brand Identity Before Redesign — Old Brand Packaging · vrai studio M. Marcoult Champagne Identity After Redesign — New Branding · vrai studio