Mission: Brand identity

Since 1877, the Garnier family has been producing and distilling in the Normandy Bocage. Nicolas entrusted us with the redesign of his identity after aligning us with several agencies. The human touch and a taste for the real thing made the difference. A family crest, Art Deco typography and midnight blue set the brand apart. The offer was reorganized into two ranges: one young, with a metaphorical illustration of the apple tree cycle; the other traditional, with classic graphic codes.

Two purely marketing-oriented products are developed on our advice: WAB – White Apple Brandy – echoes the codes of contraband, with no label and a message written by hand directly on the bottle; and the topette, a portable product that leaves a lasting impression and which Nicolas can fill on demand.

Florence and Julien Marcoult are independent winemakers deeply rooted in both their land and their values. From their estate on chalky soil in the Marne region, they produce a champagne that reflects their character: precise, unique, and uncompromising. Driven by a desire to fully express themselves, they share their name, their story, and their vision with us. Since 2021, united by a passion for authenticity, we have been supporting them in developing their brand identity, packaging, and photographic direction.

Our mission: to make the brand visible in a highly competitive environment. The keys to this identity: strong, contrasting colors, vineyard green and chalk greige; clear labelling with a neat hierarchy of information.

This is the colophon text, which should appear between "double image sketch" and the footer