• Art Direction
  • Brand identity
  • Naming

A benchmark in equestrian equipment, Flex-on has entrusted us with the redesign of its hexagon into a more breathable sign: Trex-on. Three chevrons accompany the unchanged typography. At the same time, Flex-on is researching and developing its future product: a riding helmet, and has entrusted us with the naming. It will be Armet! In reference to the first closed helmets worn by fifteenth-century knights.

© Flex-on

© Flex-on

© Flex-on

© Flex-on

© Flex-on

© Flex-on

RESTRUCTURING

Trex-on, a sign that breathes

STUDIES

Some parallel research