• Art Direction
  • Brand story
  • Brand identity
  • Manufacturing management
  • Signage
  • Photography

A four-speed identity: the family garage logo for stationery and the garage facade; the iconic badge, an absolute identity target riveted to the rear of restored Land Rovers; the EFC banner, the authentic signature of the garage specializing in the made-in-France restoration of Land Rover Classics; the crazy elephant as a work of art painted on the garage's main wall.

ICONIC BADGE

Proudly presented by Jean-François Saulières, garage founder

COLORS & TYPOGRAPHY

Complementary tones for an identity that blends heritage and modernity

CUSTOM LETTERING

Script created for the project

STUDY

Sketch of intent

TRICOLOR FLAG

The garage's final banner

Iconic, handmade, cold-enameled badges

REALIZATION

The first badge in the series by Clément

CREATIVE CONCEPT

Visual metaphor: a mechanical elephant

UNIVERSITY

What the brand should strive for