• Project management
  • Creative Direction
  • Art Direction
  • Brand story
  • Brand identity
  • Brand vocabulary
  • Packaging
  • Manufacturing management
  • Photography
  • Web design

Ange-Joseph Aubert, jeweler to the King and Marie-Antoinette, is reborn as A-J AUBERT. vrai studio rethinks the identity: an anglicized name, carefully framed period paintings, a palette of blues and russets enhanced with hot gold. A contemporary identity, faithful to the mischievous elegance of the Versailles of 1773.

UNBOXING

The brand at every stage

VISUAL CREATION

From pencil to reality

EDITORIAL CREATION

Wit and poetry

© Florence Valencourt / Original Soundtrack

ALTERNATIVE NECKLACE PACK

Iconic brand phrases by Florence Valencourt / Original soundtrack

PACK ALTERNATIF BIJOUX DE CHEVEUX

Iconic brand phrases by Florence Valencourt / Original soundtrack

Creation of visuals for the brand's communication. Jewelry and roses, Marie-Antoinette's favorite flowers

THE BRAND

Present at every stage of unboxing

To capture the soul of 1773, the shoot took place at the Musée Lambinet, a discreet showcase for the forgotten Versailles. Michaela Frino lent her mischievous hand to accompany the brand. Video : Mathieu Palacin

NUANCIER

A-J Aubert brand materials and colors

STUDY

Every project has its sketches